Senior Manager, Marketing Loyalty & E-Commerce


Department: Commercial
Section: Marketing, Loyalty & E-commerce
Reporting to: General Manager Commercial
Authorities
  • Expenditure within the company’s approved budget for marketing
  • Loyalty & E-commerce P&L
Key tasks:
  • Develop the corporate identity and brand of RwandAir
  • Develop and implement marketing strategies for each market
  • Manage advertising campaigns and monitor effectiveness
  • Track and manage customer perception of the RwandAir brand
  • Define product delivery and service concepts
  • Develop and monitor brand guidelines and adherence
  • Actively develop a proactive approach to managing customer relations
  • Increase on-line sales via the website and contribute to revenue targets
  • Define, develop and implement RwandAir’s customer loyalty strategy to improve acquisition and retention of members.
  • Manage all operational functions of the scheme including budget management; customer services queries, management of stock items and development of customer facing materials.
  • Coordinate the in-flight magazine, ensure quality and timing deadlines with the publisher
  • Manage PR activities and events, be the prime point of contact for press/journalists
Accountabilities:
  • Revenue target
  • Customer satisfaction
  • Brand awareness
  • Management of suppliers and partners
Required skills:
  • Very strong communication skills
  • Ability to work under pressure with short deadlines
  • Ability to lead, manage and motivate the team
  • Ability to work in complex environments
  • Customer focus and attention
  • Self-motivation
Required Education & Experience:
  • A University Degree in a related field such as Marketing and/or International Business
  • Minimum of 10 years experience in Marketing, of which at least 5 in a leadership position
  • Several years of experience in Loyalty
  • Knowledge of E-commerce, E-solutions, on-line payment and fraud prevention
  • Airline experience preferred, but not necessary
How to apply:
  • An application letter addressed to Senior Manager – Human Resources
  • Recent and detailed curriculum vitae
  • Relevant certificates
  • A photocopy of the national identity card
  • Two passport photos
  • Three current referees
The deadline for submitting application documents is 13 May 2013 at 4 pm local time at the front desk of our head office located at Kigali International Airport, Top Floor building or via E-mail.
Senior Manager- Human Resources
RwandAir
Kigali International Airport – Main Terminal Building (Top Floor)
Box 7275 Kigali – Rwanda
Email: alex.karangwa@rwandair.com
Only shortlisted candidates will be contacted. Note: RwandAir is an equal opportunity employer.
Senior Manager, Marketing Loyalty & E-Commerce Senior Manager, Marketing Loyalty & E-Commerce Reviewed by Unknown on 3:50:00 AM Rating: 5

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