The Sub-Saharan Africa region's User Engagement Coordinator is responsible for the implementation of audience engagement activities that support the aims and objectives of the organisation in the region. These include implementing all marketing activity and promotional communications as part of the global user engagement strategy to raise awareness of SciDev.Net among its key audiences.
The work will involve:
• In line with the regional user engagement strategy, implementing a series of campaigns throughout the year in collaboration with the User Engagement Manager and the Regional Coordinator to raise awareness of the content and services that SciDev.Net offers, and measure the impact of these campaigns. Ensure that agreed outcomes and measures of success are met
• Implementing regional social media plans with the regional editorial team, posting content, communicating with audiences, monitoriing SciDev.Net blogs and newsfeeds and ensuring consistent branding across networks
• Using SciDev.Net templates to produce, edit, build and distribute promotional email communications, promotional print materials and supporting materials for regional campaigns to meet the needs of a variety of regional contacts
• Promoting the syndication of SciDev.Net content from the Sub-Saharan Africa edition through a mix of methods and contributing to monitoring uptake
• Performing regular contact-gathering exercises identifying regional websites, online publications, conferences and organisations with shared interests
• Assisting the Head of External Relations and Regional Coordinator in developing relationships and partnerships with media and information networks that might want to syndicate our content, and implement campaigns to drive the syndication partnerships strategy
• Providing regular reports to the User Engagement Manager and Regional Coordinator on all activities undertaken, including monitoring responses and providing feedback on campaigns
• Contributing to the development of regional strategies with the User Engagement Manager, setting annual targets and agreed outcomes
• Assisting with the distribution of the annual review and other materials
• Attending meetings and conferences where necessary
• Managing ad-hoc projects as when they arise in support of the Regional Coordinator
Knowledge required:
• At least three years' experience in online marketing or communication
• Practical experience of writing, editing and proofing promotional materials for a variety of audiences
• Good working knowledge of Internet technology and social media tools
• A working knowledge of English is essential
• Good design sense, with practical experience of providing design briefs relating to a range of formats
• Practical knowledge of the print production process, with experience of briefing designers and printers
• A broad interest in science and technology and/or the developing world
• A marketing qualification is desirable but not essential
Skills required:
• Strong all-round communication skills, including in particular the ability to distil complex ideas into accessible copy for a wide range of audiences and cultures
• Excellent project-management skills
• Strong analytical skills and ability to deal with statistical data
• Excellent Microsoft Office application skills including PowerPoint and Excel
• Word-processing skills and experience of working with the Internet
• Web-based research skills, including soliciting and distributing information by email, subscribing and contributing to listservs and researching relevant information across a wide range of websites
• Ability to deliver tasks to deadline and within budget
Personal attributes required:
• A team player with energy and drive, committed to communicating SciDev.Net's mission and raising our profile
• Ability to build strong working relationships, especially remotely, and ability to engage different audiences and cultures
• Good interpersonal skills and the confidence and enthusiasm to represent SciDev.Net to the public (in person, on the telephone and in email correspondence)
• Highly organised, with the ability to prioritise tasks and meet deadlines under pressure
• A dynamic and creative approach.
• Good problem solving and analytical skills
• Resourceful and demonstrating personal initiative
To Apply:
To apply, please send a CV of no more than three pages with a covering letter explaining how you meet the requirements for the position to jobs@scidev.net. Be sure to indicate clearly in your covering letter and the subject line of your email the post that you are applying for.
Deadline for all applications is 9 June 2013
User Engagement Coordinator
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