Senior Manager- Brand & Marketing Communications
Job Description
1. Optimum utilization Marketing budget
-Plan and monitor marketing costs
-Prioritizing and focusing on key high business impact activities
-Understanding the business needs of the operation and subsequently ensuring optimum utilization of available financial resources.
-Ensure that the optimum SOV (Share of Voice) is maintained as the marketing communication budget of the competition is relatively higher than ours
2. To achieve highest standards of brand saliency through TOMA (Top of Mind Awareness) & ITP (Intention to Purchase) Targets
-Developing relevant, clear & easy to understand communication that drives consumers to make Airtel their first choice.
-To identify the key strengths of competition and plan key tactics to get improvement on TOMA
-Decide on the creative direction for operation/ local communication direction to be given in line with the brand clearly stated guidelines
3. To ensure brand visibility support to the Sales team through on-shop visibility and outdoor advertising
-Facilitate meetings with the Zonal Business Managers and develop a clear Visibility Matrix
-Direct team to ensure Retail & Outdoor marketing is executed at the ground level
4. Drive all national brand initiatives at the country level.
-Ensure complete understanding of the key expectations from the brand and align team to this
-Mobilize regional teams and drive all activities supporting national brand initiatives
-Recommend available resources for key activities on a month on month basis.
5. Monitor bound & quality delivery by the vendors
-Effectively direct and review the vendors and agencies performance constantly seeking value addition – through quality and cost
-Track vendor SLAs and ensure adherence
6. Develop new and rural specific initiatives
-Device and execute innovative programs to reach out to rural customers and augment business
Desired Skills & Experience
- A BSC or BA in Business Administration, Marketing, Mass Communication or related discipline
Post Graduate Diploma in Mass Communication or MBA in Marketing
Professional Qualifications in advertising, Marketing & Communication will be an added advantage
Post Graduate Diploma in Mass Communication or MBA in Marketing
Professional Qualifications in advertising, Marketing & Communication will be an added advantage
- 8-10 years of work experience in similar industry / organization;
- Some work experience in advertising agency will be an added advantage.
- A minimum of 3 years in Management role.
Company Description
Airtel International is part of Bharti Airtel which has more than 250 million customers globally and has become a Fortune 500 company and the fourth largest telecom company in the world.
In Africa, Airtel has over 60 million customers and aims to attract more than 100 million customers across the continent by 2013. We will achieve this through fulfilling our vision of making telephony available and affordable for everyone across Africa, even in the most remote areas which are at present disconnected from the world.
Airtel Uganda Jobs Jan 2013
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