Marketing and Branding Research Director

Our Client is one of Africa's fastest growing market research agencies that services FMCG, Finance, Telecommunications and Healthcare companies and with presence in twenty different countries.

Reports To: Managing Director

Main purpose of the job
 

Development, implementation, monitoring and achievement of business targets and plans
 

Overall in charge of research project management & analysis and data collection.
 

Providing technical support and business development assistance to Consumer Insight offices outside Kenya (currently in Tanzania and Uganda).
 

Writing, reviewing and presenting research proposals, instruments and reports.

Scope of the job

Staff Supervision and Responsibilities

Staff Reporting Directly to the Job Holder

• Associate Research Directors
• Research Managers
• Analysis Managers
• Data Collection Managers

Other Staff Reporting Indirectly

• Research Executives
• Research Executive Trainees
• Data Collection Executives
• Analysis Executives

Principal Responsibilities

• Reviewing new client briefs, discussing the research approach & allocating proposal preparation work to the research teams
• Reviewing research proposals
• Reviewing research instruments (questionnaires, discussion guides, observation checklists)
• Reviewing analysis plans
• Reviewing research reports
• Preparing research instruments (questionnaires, discussion guides, observation checklists) for key or complex projects
• Preparing & presenting research reports
• Reviewing client mails/ calls, and answering them appropriately
• Reviewing progress & job updates with the research, analysis & data ollection teams and resolving conflicts/ problems/ issues
• Providing all the support above to country offices outside Kenya on need basis
• Recruiting, motivating, training and evaluation of research project teams, analysts and data collection workers
• Reviewing business performance, developments and implementation of business plans
• Advising on organisation structure and resource development strategy
• Generation of new business

Person Specifications

Education Qualification and Training

• Bachelor’s degree in Mathematics, statistics, commerce, economics or related fields
• Masters degree in Business Administration/ Management
• Training in market research and data analysis
• Further education in Management from reputable institutions

Knowledge and Skills

• Excellent analytical skills
• Excellent interpersonal skills
• Team building and team leadership skills
• Good organisation skills
• Good mentoring skills
• Good computer skills
• Excellent  communication skills

Experience

Essential

• At least 10 years’ experience in market research gained from working at middle to senior level in an agency

Desirable

• At least 5 years’ brand/marketing management or advertising  experience

Personal Attributes

• Honest
• Integrity
• Reliability
• Curiosity
• Leadership
• Problem solving ability
• Quick thinker
• Proactive and confidence
• High energy and self-driven
• High level of accuracy/attention to detail
• Open mindedness
• Results oriented
• Diplomatic and tactful

Judgement and Mental demands

• Creativity and analytical skills

Physical demands and work environment

• Regular international travel, mainly within Africa
• Working long hours
• Work delivery pressure

If  you feel you fit into this profile: please send your application alternatedoors@gmail.com indicating your salary expectations and your current salary.