Faulu Kenya Marketing Manager

Reporting to the Head of Marketing, the position holder will be primarily responsible for developing and implementing the Marketing strategy in line with the overall corporate Strategic direction.

Roles and Responsibilities

Working closely with the Head of Marketing, the main roles will include: -

• Formulate, coordinate and implement the marketing strategy
• Allocates resources per objectives and manages the cost of the marketing budget
• Selects the appropriate channels of promotion and communication
• Lead in marketing concept creation, with management team and the advertising agency. Manage agency and related relationships.
• Develops and positions Faulu brand offer to achieve the highest level of customer preference and satisfaction.
• In liaison with Research function analyses the product and initiate improvements / adjustments to optimize sales results
• Formulates and ensures implementation of competitive market Intelligence strategies
• Supports the implementation of Customer Relationship Management initiatives
• Defines / advises policy for optimum use of various products and services distribution channels
• Drive marketing innovations
• In liaison with Research function provides market and industry analysis in order to proactively identify & recommend new business opportunities, products and services
• Steers and motivates marketing team to maximum levels of quality and productivity.
• Initiates training and development of staff.
• Keeps staff updated on targets and provides guidelines how to achieve them.

Qualifications and Experience

• University degree in Marketing or related fields. MBA will be definite advantage
• Professional qualification in marketing or equivalent qualification a mandatory requirement.
• Over 7 years in marketing with at least 3 years managerial experience in a similar position preferably within financial sector.
• Hands on experience in mass market sales and penetration will be a definite advantage
• Proven leadership capability.
• Membership of a relevant professional body.
• Good decision making and communication skills.
• Established conceptual, market modeling and analytical skills
• Performance oriented, decisive and independent
• Thorough knowledge of all the operations within Marketing Department in a banking/ financial institution.

If you meet the above criteria and have passion to serve in a Christian environment, please email your application letter, a detailed CV and testimonials including 3 referees and daytime telephone contact to:

Head of Human Resources

Faulu Kenya Limited

P.O Box 60240 – 00200

Nairobi

Email: excitingcareers@faulukenya.com

Applications to reach us on or before 30th November 2012. 

Only shortlisted candidates will be contacted.