AIRTEL KENYA Manager, Acquisitions & Devices

Execute and Implement the acquisition plans and work to realistically differentiate the product family within a particular market segment:

  • Identify opportunities and potential products / services in the Global Market that could be relevant to our line of Business, Develop and test new products and launch new products leading to creating new revenue streams.
  • Implements agreed activities, launches and promotional campaigns as per the approved schedule
  • Collects signals from the market to keep in touch with market developments, externally and internally by consulting other departments, to collect input for marketing activities and to support product development
    • Maintains close relationship with customer base  for awareness of their  needs and perspectives
    • Continually monitors and evaluates own performance against the implementation plan and targets and reports to the Head, Voice
  • Managing the subscriber acquisition cost for all segments
  •  Acquisition related innovations, products & devices pipeline per segment.
  • Plan, lead and direct all consumer acquisition initiatives in close collaboration with the sales and distribution department
  • Plan, lead and direct enterprise and SME customer acquisition initiatives in close collaboration with the corporate and SME sales department
  • Alternative channels customer acquisition initiatives in close collaboration with the relevant departments
  • Evaluates and prioritizes requests for product changes, enhancements, etc.

Develop and maintain activity budget:

  • Involved in the development of activity budget that are in conformity with the segment marketing budget, in consultation with the Marketing Manager
  • Tracks expenditure against the approved budget and highlights problem areas for action
  • Prepares and submits expenditure reports to the Marketing Manager
  • Maintains information and documentation for the segment
  • Recommending appropriate return of investment levels for new services launched and identifying preferred partners to work with

Ensure the execution of the marketing plans for the segment
  • Involved in the briefing agencies, suppliers and research companies
  • Follows up to ensure accurate and timely execution of briefs
  • Participates in field promotional activities alongside the commercial team and agencies
  • Checks for and assess the impact of marketing activities and reports to marketing manager
  • Periodically visits the trade to check brand performance on the ground


Work with partners to ensure effective and efficient partner management
  • Participates in the identification of suitable suppliers, in consultation with the marketing Manager, advertising agency and the procurement team
  • Monitors performance and highlights shortcomings for action, and puts in place remedial action in case of non-performance
  • Co-ordinates the resolution of supplier complaints/problems including payment queries
  • Follows up on the generation of local purchase orders memorandum of understanding , etc and supplier payments
  • Keep partners aligned with our tactical business strategy ensuring their support for the business roadmap and customer delight objectives

Work closely with other departments
  • Involved in sharing brand/promotional activities etc with the commercial team and other stakeholders
  • Regularly seeks information on competitor activity from the sales team to differentiate the product or product family within a specific market
  • Involved in the resolution of issues and problems that will affect product's success
  • Liaises with the finance department in respect to budgeting and budgetary control

Desired Skills and Experience

Educational Qualifications  & Functional / Technical Skills
  • Bachelor's degree in Marketing or related field
  • 2-5 years  working experience in sales or marketing;
  • 1-3 years in a supervisory or management level
  • Post graduate qualifications in business management, marketing, planning or statistics desirable
  • MBA will be an distinct advantage

Relevant Experience (Type of experience and minimum number of years)
  • Exposure to long-range and operational planning techniques
  • Able to operate in a performance driven organization
  • Culturally aware.
  • Knowledge of English and/or French
  • IT literacy

Other requirements (Behavioural etc.)
  • Business awareness
  • Strong analytical skills and problem solving skills
  • Excellent planning skills
  • Sets high personal standards and goal oriented
  • Excellent interpersonal skills
  • Excellent and effective communications skills, both orally and in writing
  • Excellent presentation skills
  • Excellent knowledge of all products within a product family, as well as Airtel’s policies and practices.
  • Excellent level of knowledge of market trends.
  • General to good knowledge; frequent use and application of technical standards principles, theories, concepts and techniques
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AIRTEL KENYA Manager, Acquisitions & Devices AIRTEL KENYA Manager, Acquisitions & Devices Reviewed by Unknown on 3:21:00 AM Rating: 5

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