AIRTEL KENYA Manager, Acquisitions & Devices

Execute and Implement the acquisition plans and work to realistically differentiate the product family within a particular market segment:

• Identify opportunities and potential products / services in the Global Market that could be relevant to our line of Business, Develop and test new products and launch new products leading to creating new revenue streams.
• Implements agreed activities, launches and promotional campaigns as per the approved schedule
• Collects signals from the market to keep in touch with market developments, externally and internally by consulting other departments, to collect input for marketing activities and to support product development
  • Maintains close relationship with customer base  for awareness of their  needs and perspectives
  • Continually monitors and evaluates own performance against the implementation plan and targets and reports to the Head, Voice

• Managing the subscriber acquisition cost for all segments
•  Acquisition related innovations, products & devices pipeline per segment.
• Plan, lead and direct all consumer acquisition initiatives in close collaboration with the sales and distribution department
• Plan, lead and direct enterprise and SME customer acquisition initiatives in close collaboration with the corporate and SME sales department
• Alternative channels customer acquisition initiatives in close collaboration with the relevant departments

• Evaluates and prioritizes requests for product changes, enhancements, etc.

Develop and maintain activity budget:

• Involved in the development of activity budget that are in conformity with the segment marketing budget, in consultation with the Marketing Manager
• Tracks expenditure against the approved budget and highlights problem areas for action
• Prepares and submits expenditure reports to the Marketing Manager
• Maintains information and documentation for the segment
• Recommending appropriate return of investment levels for new services launched and identifying preferred partners to work with
  

Ensure the execution of the marketing plans for the segment

• Involved in the briefing agencies, suppliers and research companies
• Follows up to ensure accurate and timely execution of briefs
• Participates in field promotional activities alongside the commercial team and agencies
• Checks for and assess the impact of marketing activities and reports to marketing manager
• Periodically visits the trade to check brand performance on the ground

Work with partners to ensure effective and efficient partner management

• Participates in the identification of suitable suppliers, in consultation with the marketing Manager, advertising agency and the procurement team
• Monitors performance and highlights shortcomings for action, and puts in place remedial action in case of non-performance
• Co-ordinates the resolution of supplier complaints/problems including payment queries
• Follows up on the generation of local purchase orders memorandum of understanding , etc and supplier payments
• Keep partners aligned with our tactical business strategy ensuring their support for the business roadmap and customer delight objectives

Work closely with other departments

• Involved in sharing brand/promotional activities etc with the commercial team and other stakeholders
• Regularly seeks information on competitor activity from the sales team to differentiate the product or product family within a specific market
• Involved in the resolution of issues and problems that will affect product's success
• Liaises with the finance department in respect to budgeting and budgetary control

Desired Skills and Experience

Educational Qualifications  & Functional / Technical Skills

• Bachelor's degree in Marketing or related field
• 2-5 years  working experience in sales or marketing;
• 1-3 years in a supervisory or management level
• Post graduate qualifications in business management, marketing, planning or statistics desirable
• MBA will be an distinct advantage

Relevant Experience (Type of experience and minimum number of years)

• Exposure to long-range and operational planning techniques
• Able to operate in a performance driven organization
• Culturally aware.
• Knowledge of English and/or French
• IT literacy

Other requirements (Behavioural etc.)

• Business awareness
• Strong analytical skills and problem solving skills
• Excellent planning skills
• Sets high personal standards and goal oriented
• Excellent interpersonal skills
• Excellent and effective communications skills, both orally and in writing
• Excellent presentation skills
• Excellent knowledge of all products within a product family, as well as Airtel’s policies and practices.
• Excellent level of knowledge of market trends.
• General to good knowledge; frequent use and application of technical standards principles, theories, concepts and techniques

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