Distribution Manager
Context/Scope:
Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of close to 30%. SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is partly owned by one of the world’s biggest alcoholic beverage companies, DIAGEO. The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and Moshi. The company boasts famous locally brewed brands, such as Serengeti Premium Lager, Tusker Lager, Tusker Light, Kibo Gold, Pilsner Lager, Senator just to name a few. The spirits folder is filled with world-class brands from abroad – including Smirnoff, Johnnie Walker, Baileys, J&B and Gordon’s..
Purpose of Role:
Leading the Distributors Management in the Division and developing and sustaining amazing relationships with our key distributors. Develop and drive the Company RTC Strategy and joint strategy/plans with selected distributors. Direct performance and P&L responsibility and a strong focus on working with distributors to develop the capability within their organisations.
Top Accountabilities:
Top Accountabilities:
This role is instrumental to ensuring that our brands are available at “arms reach” across our targeted channels. Accountabilities will include:
• Route to Consumer – ensuring Serengeti Breweries have the optimal route to market appropriate to their strategic commercial goals
• Transforming the Distributor Management capability of our in market teams and improve the capability of our Distributor partners
• Transforming the Distributor Management capability of our in market teams and improve the capability of our Distributor partners
The incumbent will be instrumental in causing the transformation across our customers, our sales teams, and the wider organisation in the region. Key stakeholders will include:
• Sales Leadership teams in market
• Key support functions to enable the change (Finance, Marketing, HR, Comms, etc)
• Distributors partners
Qualifications and Experience Required:
• Key support functions to enable the change (Finance, Marketing, HR, Comms, etc)
• Distributors partners
Qualifications and Experience Required:
• A strong and broad, 4 to 6 years track record in Sales and/or General Management at a leadership level. Marketing experience is also very valuable. Particularly important is previous P&L accountability and significant Distributor Management experience.
• Degree-holder in business related field
• Financially literate, understands and interprets financial data effectively.
• There is a requirement to be data analytical and have strong knowledge of Customer Marketing, Category Development and management of third party distributors
• Depth of knowledge and the ability to coach others in the Diageo Way of Selling capabilities and tools
• A broad commercial understanding and a track record of developing strong partnerships with distributors is particularly critical. Previous experience of strategy development, change management and complex stakeholder management (both internal and external) is important.
• Degree-holder in business related field
• Financially literate, understands and interprets financial data effectively.
• There is a requirement to be data analytical and have strong knowledge of Customer Marketing, Category Development and management of third party distributors
• Depth of knowledge and the ability to coach others in the Diageo Way of Selling capabilities and tools
• A broad commercial understanding and a track record of developing strong partnerships with distributors is particularly critical. Previous experience of strategy development, change management and complex stakeholder management (both internal and external) is important.
TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY. APPLICATION DEADLINE IS 15 NOVEMBER 2013.
Distribution Manager Job at Serengeti Breweries Ltd
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