Serengeti Breweries Ltd , Customer Relations Representative - Mbeya

Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of just under 30%. It is an integrated demand/supply business with 2 operational breweries in Dar and Mwanza, and a third one being built in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 50% of SBL sales volumes. The other beer brands are Uhuru and Kick. In addition SBL produces and markets Vita-Malt. SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is in turn partly owned by one of the world’s biggest alcoholic beverage companies, Diageo. Diageo boasts some of the world's biggest spirits brands which are sold in the country such as Johnnie Walker, Smirnoff and Bailey's to mention a few.

The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and a third one in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 50% of SBL sales volumes. The other beer brands are Tusker, Guinness, Tusker Malt, Kick and Pilsner.


Purpose of Role:
Bring the SBL Beer Business to life and deliver volume and profit goals in line with SBL’s business objectives.


TOP 3-5 Accountabilities

1.  Volume Target
- Work with retail and wholesale customers to drive in the territories assigned to you
- Drive performance by achieving the monthly key performance indicators and targets issued monthly by SBL.

2. Trade Activation
- Work closely with the Area Sales Managers in their divisions to conduct brilliant execution of all planned beer activations in their territory.

3. Planning
- Drive the development and implementation of the beers input of distributor plans
- Assist the Distributors’ van sales men to develop a clear Route sales plan and supervise its implementation

4. Managing Relationships
- Manage relationship with SBL customers to insure sustainable growth for the mutual business

5. Other
- Proactively support and input into the development and implementation of a comprehensive Responsible Drinking agenda
- Ensure compliance with safety requirements at the work environment


Qualifications and Experience Required:

A degree in any business or commerce-related discipline (preferably)
Less than 3 years work experience
Excellent interpersonal skills, to communicate and deal effectively with colleagues at all levels of the organisation.
A valid Tanzanian driving license (to operate manual vehicles)


Closing date: July 11th 2013

TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY.

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