Pure Africa Marketing Manager

This role is responsible for driving the execution and management of the marketing aspects of the Pure Africa initiative. This mission is to drive growth of Pure Systems in key markets in Africa around specific offerings to specific segments. Marketing responsibilities will include enablement of IBM and Business Partner sellers, demand generation and creating awareness through press and analyst coverage. To be successful in this role, collaboration and building successful relationships will be critical with internal teams such as Brand Marketing (particularly the MEA-[Middle East Africa] Pure Systems MSM-Market Segment Management), Pure Systems Sales, External Relations and local Country Marketing Teams.

This role will be based in South Africa with responsibility to drive marketing of Pure Africa across the identified target countries, including but not limited to South Africa, Nigeria, Kenya, Egypt, Morocco, Angola, Senegal and Tunisia.

In addition, the role will offer an opportunity to provide leadership to the STG marketing team based in South Africa. The Pure Africa Marketing Manager will be expected to liaise closely with all relevant stakeholders at all levels to ensure strategic alignment on campaign prioritization, planning and management as well as marketing communication excellence.

Key Skills and Abilities
• Experience and seniority gained through a variety of assignments within IBM products or business partners
• Marketing/Communication skills
• Recognized contribution or leadership in their Growth Market Team (GMT) to deliver results
• Proven record of taking ownership

Mission and Key Responsibilities
• Part of the dedicated, integrated team responsible for the localization and execution of the Pure Africa strategy – driving opportunity through 2015 and beyond across key markets in Africa.
• Interlock with the MEA GMT Marketing leaders (Brand MSMs-Market Segment Management and Disciplines) on strategic direction for Pure Systems marketing in Africa.
• Ensure cross brand teaming to drive the full value of IBM Pure Systems.
• Ensure full and proper usage of allocated budget each quarter within approved marketing guidelines.
• Develop and maintain a management system for Pure Africa marketing, which should be interlocked with the overall MEA Pure Systems management system. Be prepared to report to MEA and Global executives on progress of initiative.
• Collaboration with External and Public Relations teams, both local and global, to grow awareness of Pure Systems in Africa. Expertise in social media and collaboration tools are a plus.
Required
Bachelor's Degree
At least 5 years experience in Experience and seniority gained through a variety of assignments within IBM products or business partners
At least 5 years experience in Marketing/Communication skills
At least 5 years experience in Recognized contribution or leadership in their Growth Market Team (GMT) to deliver
At least 5 years experience in Proven record of taking ownership
English: Fluent
Preferred
At least 8 years experience in Experience and seniority gained through a variety of assignments within IBM products or business partners
At least 8 years experience in Marketing/Communication skills
At least 8 years experience in Recognized contribution or leadership in their Growth Market Team (GMT) to deliver
At least 8 years experience in Proven record of taking ownership

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