ABE Marketing and Business Development Manager - Africa

The Association of Business Executives (ABE) is a UK qualifications and membership body. Founded in 1973, it now has 50,000 students studying worldwide for its business management and related qualifications. ABE has two Marketing and Business Development Managers. One is responsible for the Africa region and the other is responsible for the Asia, Caribbean and Europe region. The primary function is to manage all of ABE’s business activities within their region.

The post-holder will be responsible for driving the growth of ABE in their region by increasing student registrations and recruiting new tuition providers (i.e. colleges), and establishing, developing and maintaining relationships with tuition providers, universities and regulatory bodies.

The post-holder will also be responsible for all the marketing activities in their region. Typical duties will include: managing direct mail and e-mail campaigns, market research and analysis, writing copy (for adverts, literature and mailings), coordinating and attending exhibitions, production of advertising (online and print) and answering general queries from ABE’s customers.

Key responsibilities:

• Develop and maintain relationships with ABE’s key customers (colleges, universities and regulatory bodies) in the assigned region, through visits and written communications.
• Direct and manage the activities of ABE’s local Country Managers (i.e. representatives) in their region to undertake the marketing and business development activities in accordance with the marketing and business development plans and budgets. Authorise the Country Manager business development and marketing activities and expenses.
• Develop an understanding of the economies, politics, cultures and education systems of the main countries in their region and report on developments likely to affect ABE’s business.
• Research new markets and if relevant visit any targeted country. Activities include: appoint new Country Managers and obtain recognition from local regulatory authorities.
• Develop and maintain relationships with ABE students including:
  • Acquiring content for ABE online and offline publications such as news items and case studies.
  • Respond to student enquiries relating to ABE via Facebook and other social media options.
  • Respond to queries to the marketing email address.
• Write copy for news items, articles and case studies in ABE publications as required.
• Commission adverts and other promotional material both online and in traditional media.
• Organise participation at UK and overseas events, as well as attending events where required.
• Undertake market research projects from design to implementation and report.
• Manage e-mail and direct mail campaigns from implementation to post-campaign analysis.
• Create and run PR campaigns, either independently or through an agency and act as the relevant local ABE spokesperson if appropriate.
• Provide office support cover for the other Marketing and Business Development Manager while they are overseas

Person Specification

Must meet the following requirements:

• A graduate who holds, or is working towards, a diploma level marketing qualification from ABE, CIM or IDM or a university degree in marketing.
• Experience of working in both marketing and business development roles, ideally for at least two years.
• Prepared and able to travel to any country (unless travel to the country is prohibited by UK Foreign & Commonwealth Office advice)

Reports to: Director of Marketing and Business Development
Reports: ABE Country Managers in the region
Based: ABE Head Office, New Malden, Surrey

To apply: Send your CV and an accompanying letter explaining why you should be considered, please click theAPPLY button below.

Closing date: 1 July 2013
Salary range: £27-30,000