Serengeti Breweries Ltd , Brand Manager Job

Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of 25%.  SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is in turn partly owned by one of the world’s biggest alcoholic beverage companies, Diageo. The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and a third one in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 50% of SBL sales volumes. The other beer brands are Tusker, Guinness, Tusker Malt, Kick and Pilsner. SBL  also boasts a portfolio of exciting Spirits brands such as Baileys, Johnnie Walker, Smirnoff, J&B and Gordon's Gin just to name a few.
SBL has 3 fully operational breweries in Dar es Salaam, Mwanza and Moshi with a combined capacity of 1.3m Hls. Moshi has a capacity of c600khls per annum and a scope to expand to more than 1 million in F14.
Market Complexity:
SBL operates in a competitive environment and in a vast geography. The main player in the beer industry is Tanzania Breweries Ltd. (TBL), a subsidiary of SABMiller, who until recently were a third party manufacturer of EABL brands Tusker, Pilsner and Guinness. As a result of the cessation of the agreement between TBL and EABL, there is heightened competitive activity in that market.
Inflation rates remain high in Tanzania (7.5% expected in F11) and average income per capita is less than 1 USD per day. The GDP growth is estimated at 6.4% and is expected to grow to 7.1% as investment, trade and tourism pick up. There is growing consumer affluence and consumerism, giving rise to greater opportunities in our product categories.

Key Purpose of the role

The Brand Manager’s role is to protect, grow and build the brand by managing demand for the brands to achieve budgeted volume, market share and profit objectives. They also are responsible for developing and effectively implementing marketing activities for the brands.
Key Accountabilities
• Develop, implement & monitor annual strategic brand plan including economic management of allocated budget.

• Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.

• Identify and recommend market research programme aimed at enhancing brand positioning.

• Analyzing market research data including secondary research and taking corrective action for enhancement of brand strategies.

• Effective management of brand advertising and sales promotion to generate brand growth.

• Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.

• Monitor competitor activities affecting the brand and take appropriate corrective action

• Monitor, evaluate and recommend brand-packaging update including pack and range extensions and follow through to implementation in liason with Marketing Manager.

• Regular send continuous monitoring of brand costs and profitability and recommend areas for improvement.Qualifications and Experience
University Graduate Calibre
5 years consumer and/ or customer marketing experience including:

•ATL development.
•Media planning.
•Development of BTL marketing programmes.
•Agency Management.
•Cross-functional project management (strong sales/commercial liaison and teamwork).
•Experience of working with people from other cultures 

CLOSING DATE: 28th June 2013TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY.

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