The closing date for this role will be 30th July 2014.
JOB SUMMARY:
KEY DUTIES/RESPONSIBILITIES:
FINANCIAL/ JOB SCOPE:
Accountable for Research Budget
ORGANIZATION IMPACT/ INFLUENCE:
SUPERVISORY RESPONSIBILITIES:
Direct Reports ( Position Titles, not names): Assistant Research Manager
Supporting Service: Marketing Team, Research Agencies
RELATED JOB REQUIREMENTS/ QUALIFICATIONS:
Technical Skills:
Generic Competencies:
JOB SUMMARY:
- Provide the business unit with leading edge consumer insights, research processes and tools that facilitate decision-making against business needs and provide in-depth understanding of market dynamics and consumer needs/wants/insights
- Utilise understanding of consumer insights and global trends in order to identify key issues and opportunities for profitable brand growth
- Determine appropriate market research methodologies and techniques by leveraging input from research suppliers and internal experts to derive optimal research protocols
KEY DUTIES/RESPONSIBILITIES:
- Assess strategic consumer opportunities that are currently untapped by the System and leveraging consumer research in order to identify new volume and profit growth areas (e.g. new beverage sub-categories, new package opportunities)
- Steward the development and implementation of insights, research processes and procedures across the business unit
- Oversee all business unit research initiatives and lead function’s capabilities (Agencies and People) to ensure they deliver against business needs
- Establish and maintain a Brand/Consumer/Customer and Competitor knowledge base to support consumer and business strategies through Market Intelligence
- Work with the Business Planning Team to facilitate management decision guidance by developing and testing hypotheses based on business knowledge (quantitatively and/or qualitatively)
- Ensure global/BU-wide learning’s and trends are reviewed and shared across the stakeholders within the System
- Support the development of business unit’s Business Plans and Strategic Management Reviews for categories and brands
- Develop and Manage the Research Budget
- Analyse and interpret research results to deliver business case needs
- Negotiate contracts with third parties in order to provide the Company with necessary marketing opportunities and services
- Lead the development of research capabilities and understanding within the brand team
FINANCIAL/ JOB SCOPE:
Accountable for Research Budget
ORGANIZATION IMPACT/ INFLUENCE:
- Extensive High Level Strategic / Operational Interaction with: CEWA BU Marketing Director, Global & Group Brand/Function Directors, Franchise Marketing & Operations Teams, Bottler Management
- Nature and Purpose of the Interaction: Provide leading consumer and business insights to facilitate achievement of planned objectives
SUPERVISORY RESPONSIBILITIES:
Direct Reports ( Position Titles, not names): Assistant Research Manager
Supporting Service: Marketing Team, Research Agencies
RELATED JOB REQUIREMENTS/ QUALIFICATIONS:
Technical Skills:
- Establish and Drive Research Management within the Business Unit
- Identify, Modify and Implement Research Tools
- Monitor Implementation of Research Process
- Support Insight Development
Generic Competencies:
- Building Value Based Relationships
- Building Sustainable Organisational Capabilities
- Leveraging and Respecting Others
- Problem Analysis / Problem Solving
- Strategic Decision Making
- Translates Information And Data
- Manage Budgets
- Determine Financial Impact
- Manager Project Management Process
Senior Research Manager at The Coca-Cola Company
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