Safaricom Limited is the leading mobile telecommunications company in Kenya. We are at the forefront of the industry and always seek to attract and retain talented, creative and innovative team players who are excited by the opportunity of pushing the frontiers of this evolving technology, growing our services, exciting our customers and contributing to our community. At Safaricom, we take pride in our talent and develop them to realize their maximum potential!
CONSUMER VOICE & VAS COMMUNICATIONS MANAGER
REF: MD__ CVVCM_APRIL_2013
Reporting to Senior Manager- Consumer Business Unit Marketing, the role entails understanding the overall strategy for the consumer business unit in order to advice the team and lead them in outbound marketing activities for their products. The role will require that you become an expert on the products, the market, and competition and be able to translate this knowledge into high-impact materials that clearly communicate the value of Safaricom consumer products to the market.
Reporting to Senior Manager- Consumer Business Unit Marketing, the role entails understanding the overall strategy for the consumer business unit in order to advice the team and lead them in outbound marketing activities for their products. The role will require that you become an expert on the products, the market, and competition and be able to translate this knowledge into high-impact materials that clearly communicate the value of Safaricom consumer products to the market.
Key Responsibilities
- Having a holistic understanding of the overall consumer voice and VAS strategy and provide support by coordinating the marketing activities so as to deliver on their overall objective.
- Work with research team and product managers/business unit managers to ensure you have a full understanding of the various consumer segments serviced by the product category;
- Provide strategic marketing input based on product understanding and research analysis.
- Work closely with the Senior Manager – Consumer Marketing on ‘Measurement and Evaluation’ of advertising performance on product as well as on brand equity tracking
- Develop the core positioning, messaging and segmentation for Consumer Business unit when liaising with advertising agency, media, activations, digital and communications team.
- Market Intelligence – expert on consumers and competition, new Markets opportunities.
- Develop quality briefs to advertising agencies that meet agreed objectives within specified timelines and drive execution of approved campaigns
- Manage cost estimates to ensure they are competitive.
- Living the Safaricom way;
- Deliver a superior customer experience across all our touch points.
Minimum requirements
- Degree from a recognized university preferably marketing and communication;
- 3 experience in a marketing and communication role as well as understanding of media will be an added advantage;
- Conversant with Safaricom/telecommunication data products as well as full understanding of the consumer business unit strategy;
- Excellent written and verbal communication skills (articulate) coupled with good listening and critical reasoning skills;
- Proactive, confident, energetic and able to work under pressure with a positive attitude and good organization skills;
- Team player, excellent interpersonal and decision making skills.
If you feel that you are up to the challenge and posses the necessary qualification and passion send your resume and application letter indicating your experience and why you are the most suitable candidate for the role clearly quoting the job title to the address below. The deadline for application is Tuesday 7th May 2013.
CONSUMER VOICE & VAS COMMUNICATIONS MANAGER
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