Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of close to 30%. SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is partly owned by one of the world’s biggest alcoholic beverage companies, DIAGEO. The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and Moshi. The company boasts famous locally brewed brands, such as Serengeti Premium Lager, Tusker Lager, Tusker Light, Kibo Gold, Pilsner Lager, Senator just to name a few. The spirits folder is filled with world-class brands from abroad – including Smirnoff, Johnnie Walker, Baileys, J&B and Gordon’s.
Building a clear sales strategy and plans for short, medium and long term to protect and grow SBL volumes and market share, monitoring of sales performance, coordination of sales operations, Coordination of all sales projects and Benchmarking against good sales practices across Diageo markets and other industries.
Top Accountabilities:
• Monitor current and emerging trends in the sales front end of the business, recommending and pushing through breakthrough strategy that affects sales execution
• Deliver superior operational support to the sales team within budget and ensuring that the whole sales team has all the required working tools to carry out their work effectively and efficiently
• Coordinate all sales projects and ensuring that the desired results are achieved.
• Promote a culture of continuous improvement in the department
• Ensure compliance with safety requirements at the work environment.
Qualifications and Experience Required:
Qualifications
• A Bachelors degree in Business Administration or related field
Experience
• At least five (5) years Sales or relevant Industry related experience in FMCG, ideally beverage related with experience in dealing with Customers at all levels
• Experienced in Significant portfolio and category knowledge which is applied to understanding how best to service both customers & consumers
• Ability to recognize business critical activities and ensure organization is fully lined up to support.
• Ability to translate business objectives in to benefits for customers and consumers in a compelling commercial argument
TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY. APPLICATION DEADLINE IS 17 FEBRUARY 2014.
Sales Operations Manager at Serengeti Breweries Ltd
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