Coca-Cola Assistant Brand Manager - Tanzania

Position Overview:

The closing date is Wednesday, 29th February 2012

•Support the Marketing Manager and Operations team in the delivery of long-term volume & profit flow and increase the long-term value of the brand.

KEY DUTIES/RESPONSIBILITIES:
• Supporting the marketing and Operations team (40%): Applies & executes agreed marketing plans and procedures; ensures timely implementation and tracking of key projects; implements & monitors required tracking procedures to ensure proper execution of promotional activities; aadheres to quality standards across all brand initiatives; monitors plan execution in consistency with TCCC standards; provides support to bottlers in implementation; understands and applies KO Marketing process and procedures; support development and implementation of communication initiatives; Help protect integrity of brand/trademark.
• Gathers and analyses brand performance data (20%): Monthly analysis of market share figures; quarterly analysis of BHT figures; Media schedule monitored and variances managed; Brand Health Monitor maintained and distributed; Brand History record maintained; monitor brand health; Conduct desk top research.
• Supports the management of brand budgets (20%): Monitor DME and brand KPIs on monthly bases; follow finance SAP guidelines on DME tracking
• Brand Management/administration (20%) - Manages Brand Office Administration.
FINANCIAL/JOB SCOPE:
• Role has no financial accountability
• Assist Brand Manager in tracking & reporting totals for: Unit cases, Gross Profit, DME, Brand Contribution, brand love
ORGANIZATION IMPACT/ INFLUENCE:
• Medium to Low Level Strategic/Operational Interaction with:
Senior Brand Manager, Franchise Marketing Mgr Brand Mgr, Marketing/Operations Teams, supplier/agency account team, Bottler teams
• Nature and Purpose of the Interaction: Manage brand office administration and day-to-day issues; support the brand manager in the development and implementation of brand marketing plans to deliver sustainable system profit growth.
SUPERVISORY RESPONSIBILITIES:
Direct Reports None
Supporting Service: None
RELATED JOB REQUIREMENTS/ QUALIFICATIONS:
Technical Skills:
• Control Brand Office Administration
• Develop Brand Plan Inputs
• Support Communication Activities (where relevant)
• Implement Brand Promotional Activities
• Advertising and research processes
• Budgeting
Competencies
•Drives Innovative Business Improvements
• Delivers Results
• Imports and Exports Good Ideas
• Lives the Values
Required Experience
• 2 years brand marketing experience preferably in a FMCG environment.
• Preferably participated in the Graduate/recruitment programme as an assistant for 2 years.
EDUCATIONAL REQUIREMENTS:
Bachelor’s Degree
CULTURAL DIVERSITY:
• Has personal/professional skills suitable to work in a collaborative working situation, in which different viewpoints from a range of stakeholders needed to be taken into account to arrive at a productive solution.
• Fluent in English
ANALYSIS:
• Business issue- – Collation & analysis at brand level across markets in geography; managing new processes and procedures
• People issues – collaboration & teamwork within a virtual team
JUDGEMENT AND DECISION MAKING:
• See key duties/responsibilities
TRAVEL REQUIREMENTS:
• 5%-15% travel within Tanzania
ADDITIONAL INFORMATION:
This is not necessarily an entry level position into marketing. The role requires a degree of marketing and operational experience. The level of support provided to the Marketing Manager and Operations team will be dictated by the individual’s experience.
Assistant Brand Manager - Tanzania