Unilever implements a proactive approach to expand its Talent Pool, i.e, reaching out to prospective candidates while we do not have a current vacancy so that when an opportunity eventually arises, we will promptly get in contact to share more.
We are now expanding our Talent Pool for Customer Marketing Manager in Tanzania.
The Customer Marketing Manager is responsible for developing and implementing the activation plan that supports the objectives of our brands and the customer. Lead the development execution of brand/category solutions & activities for Customer/Channels based on fully integrated, shopper, customer and channel insights.
Develop customer & shopper insights. Translate insights into business building opportunities within specific customers/channels
Use and leverage account specific category and shopper insights
Build account/channel specific Customer marketing plans to deliver category/brand objectives (CMP) in conjunction with Brand Marketing Plan (BMP) and Customer Business Plan (CBP)
Integration of customer marketing plans with brand marketing plan and customer business planning
Work with Account managers to ensure excellence in in-store activation and delivery of integrated Customer Business Plan and Customer Marketing Plan
Work with the brand managers to deliver activation plan efficiency and effectiveness
Develop Brand Building Proposals to be aligned with the Category Team
Execute Brand Building Country Relevant Activations/Promotions
Communicate the customer’s marketing and business strategy to the brand teams
Develop strong relationships with Customers at marketing and activation level
Customer and customers’ Shopper input into Innovation program
Manage total trade investments
University degree, Post graduate degree an added advantage
Minimum 8 to 10 years relevant Customer Marketing/trade marketing experience in FMCG
Strong negotiation and analytical skills
In depth Knowledge of distribution trade structures in white spaces, D&E markets,
Excellent people management skills, combining the ability to coach, motivate and guide each individual salesperson
Strong Leadership ability in managing and delivering through a wider team and through collaboration with strategic partners (execution agency, distributors, key wholesalers
Customer facing experience combined with Brand Building experience is ideal
Four to Five years Brand Building experience is ideal
Minimum of four to five years working experience within the CD/Field Sales function
Customer Facing Experience
Legally authorized to work in Tanzania
** Only qualified candidates will be proceeded to next step.