TIGO Marketing Services Manager - Operation in Africa
We are currently looking for an experienced Marketing Services Manager to join our Management team one of our African Operations as a key contributor to reaching Tigo’s strategic goals and continually improving the present (and future) performance of Tigo Brand.
This position is searching candidates specifcally who are bilingual in English/French to meet with the demands of the region.
As Marketing Services Manager Manager responsible for:
* All Tigo brand communication investments:
-- Including all internal and external consumers and customers
* Efficiently using the budget and tracking performance
* Delivering results according to Tigo brand design & equity objectives
* Consultancy for category and segment managers to develop most efficient business and communication plans
* Ensuring a common language across the organization
* Analyze product/service performance and prepare market feedback report.
* Leading all Tigo consumer and market understanding research
* Leading brand financial analysis
* Consulting with category, segment managers and innovation managers and agreeing on market and consumer research plans
* Consulting management on business impacting market trends & opportunities (competitive intelligence
* Acquiring consumer insight information
* Creating information brief on market trends and competitive landscape
* Creating regular product development briefing
* Responsible of defining, reviewing and coordinating Research plan
* Consolidates research data and business information
* Responsible of providing the inputs needed to build product/offer feasibility study such as market segment, size of market, potential demand, price points, etc
Desired Skills & Experience
University degree, preferable in marketing, social, communication or arts
Master is a plus
Senior marketing and managerial experience
Preferably specialization in brand management anmarket researchd/or
Telecommunications Backround
Knowledge
Project management
Media Management and procurement
Business and communication plan
Trade Marketing
Basic Finance and pricing
Consumer psychology & behavior
Research (Quantitative & Qualitative)
Math & statistics (trend & root cause analysis) general knowledge
English and French
Company Description
Millicom provides affordable, widely accessible and readily available prepaid cellular telephony services to 38 million customers in 13 emerging markets in Latin America and Africa where the basic telephone service is often inadequate and where economic development and rising personal income levels are creating increasing demand for communication services. Millicom's shares are listed on the Nasdaq Stock Market under the symbol MICC and on Nasdaq:OMX (Stockholmsbörsen) under the symbol MIC.
TIGO Marketing Services Manager - Operation in Africa
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