DEPARTMENT: Commercial
UNIT: E-Commerce & Online Marketing Management
LOCATION: Kigali
Marketing Executive – E-Commerce will be responsible for network product development and local strategy related to RwandAir’s website, www.rwandair.com . Specific activities include developing and implementing web campaigns, competitive assessment, forecasting, strategic planning and functional design.
The successful candidate is expected to monitor overall functionality, navigation and other enhancements that meet the needs of the traveler and internal RwandAir stakeholders. This position will support numerous local product development efforts based on the business need in both support and leadership roles. This individual will work closely with Commercial, Marketing and Corporate Communication teams, external vendors and numerous internal stakeholders.
KEY RESPONSIBILITIES
- Implement concepts, strategies, plans and implement/coordinate local website and e-commerce marketing initiatives in conjunction with Marketing and Corporate Communication Department under the umbrella of the Commercial Division of the airline;
- Achieve financial objectives of website initiatives, in accordance with the local strategic plan and functional goals
- Work closely with, Pricing and Revenue Management Departments to ensure yield management and revenue objectives;
- Measure and exceed industry metrics while optimizing site visits;
- Comply with reporting and audit standards and procedures to insure the quality of the customer’s shopping experience and company accounting practices;
- Work closely with Marketing and Corporate Communication Department and IT teams for continued maintenance and enhancements of regional e-Commerce systems and overall interface to backend systems;
- Offer assistance to all users, – both internal – Call Centre Team Leaders, Customer Care and external customers and support Head Office global website strategies/initiatives;
- Monitor and Audit each e-commerce transaction
- Identify gaps in existing web functionality and reporting them to the marketing and IT departments;
- Troubleshooting problems with the booking processes of www.rwandair.com, including online reservation system issues;
- Assist with testing when new technology is implemented on the website;
- Perform other duties as assigned;
MAIN WORKING RELATIONSHIPS
- Directly responsible to: Head of E-commerce & Online Marketing
- Functional relationships with: Pricing and Revenue Management Departments, Marketing Executive- PR & Event Management, Call Center & Reservations, Sales Executives, Finance Department, Revenue Accounting, IT Department.
JOB REQUIREMENTS
Education and Experience:
- The successful candidate will possess a BA/BS college degree with emphasis on Marketing or E-Commerce;
- Minimum 1 years experience in e-commerce marketing and website development; Direct marketing experience in a business-to-consumer organization;
- At least 6 months experience with the creation of affiliate programs, Interactive marketing experience with search engine optimization (SEO) techniques, direct mail campaigns, email campaigns and pay-per-click (PPC) and (SEM) search engine marketing;
- Experience working with airline booking and ticketing systems, fares, pricing practices and construction of airfares would be an added advantage.
- A proven track record of understanding e-commerce and affiliate marketing programs and the ability to interpret, analyze, extrapolate and communicate market data and results;
- Experience in social media and “blogs” considered an added “plus”.
Knowledge, Skills and Abilities
- Excellent report-writing and communications skills and the ability to effectively articulate and respond to questions from executives, managers, and team members Database, advanced spreadsheet, pivot tables, and word-processing skills (MS Office)
- Must be energetic self-starter, able to prioritize and work independently with minimal supervision
- Ability to work well with as others and be a good team player
- Ability to work in a fast paced, deadline driven environment;
- Ability to manage multiple projects, and see them through the development phase through production and distribution
- Ability to build and strengthen customer relationships and work flexible hours
- Ability to recognize problems and challenges as early in the process as possible and to make decisions commensurate with the project by developing effective recommendations and plans.
- Understanding of customer service oriented values and the willingness to deliver them on an ongoing basis.
- High degree of honesty and integrity.
The deadline for submitting application documents is 22nd February 2011 at 4pm local time at the front desk of our head office located at Kigali International Airport, Top Floor building.
Senior Manager- Human Resources,
RwandAir
Kigali International Airport – Main Terminal Building (Top Floor)
Box 7275 Kigali – Rwanda
Email: recruitment@rwandair.com
Only shortlisted candidates will be contacted. Note: RwandAir is an equal opportunity employer.
No comments: