Consumer Market Lead - Renewable Energy

Consumer Market Lead - Renewable Energy
Adam Smith International (ASI) is an award-winning professional services business that delivers real impact, value and lasting change through projects supporting economic growth and government reform internationally. Our reputation as a global leader has been built on the positive results our projects have achieved in many of the world's most challenging environments.
ASI currently run a number of successful DFID funded Energy Programmes across the Developing World to include EAGER in Eastern Africa and Solar Nigeria. We are seeking to expand our practice in Africa. To do this Adam Smith International will be tendering for a Donor funded Project in Eastern and Sub Saharan Africa, which is anticipated later this year, and will focus on Renewable Energy with a strong emphasis on Solar, Solar Home Systems, Clean Energy, Mini Grids, Off Grid Electrification.
ASI is looking for experienced individuals to represent the programme and its activities and to facilitate and lead engagement on its behalf with Government clients.
  • Design public marketing campaigns and consumer awareness raising for off-grid solar products
  • Production of consumer education materials
  • Work with community level product champions
  • Assist businesses (manufacturers and distributors) with specific marketing strategy
  • Experience working in marketing with or for consumer businesses, preferably with a focus on off-grid renewable energy products
  • Demonstrated experience in enabling rural villages and households to have access to reliable power
  • Experience of designing and delivering industry wide marketing / awareness raising campaigns (potentially on behalf of a trade body or similar)
  • Academic qualification in Marketing or Business preferred

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