Business Performance Analyst , Serengeti Breweries Ltd (SBL)



Reports To:

BPM & Supply Finance  Manager


Tanzania is the largest country in East Africa by geography and by population (approx 42m people, with a growth rate of 2.8%). It is a member of the East African Community whose headquarters is in Arusha in Tanzania. The largest population, however, is in Dar es Salaam, which is the commercial capital. Tanzania is well endowed agriculturally and has vast mineral resources in the western part of the country, where the largest urban centre is Mwanza.

Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of 27%. It is an integrated demand/supply business with 3 operational breweries in Dar and Mwanza, and a third one in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 50% of SBL sales volumes. The other beer brands are Tusker, Tusker Malt Larger and Pilsner.

This role will interface with all the departmental heads, cross functional BPM and BSC teams across the Group Companies, CARM leads within the business, external auditors and some suppliers.

Market Complexity:

SBL operates in a competitive environment and in a vast geography. The main player in the beer industry is Tanzania Breweries Ltd. (TBL), a subsidiary of SABMiller, who until recently were a third party manufacturer of EABL brands Tusker, Pilsner and Guinness. As a result of the cessation of the agreement between TBL and EABL, there is heightened competitive activity in that market.
Inflation rates remain high in Tanzania (7.5% expected in F11) and average income per capita is less than 1 USD per day. The GDP growth is estimated at 6.4% and is expected to grow to 7.1% as investment, trade and tourism pick up. There is growing consumer affluence and consumerism, giving rise to greater opportunities in our product categories.

Leadership Responsibilities:

  • Build great relationships with those you work with and demonstrate personal integrity that inspires others
  • Stand in the future, anticipate trends and opportunities and act upon them
  • Be imaginative in finding solutions to issues and pursuing opportunities for the business
  • Ensure controls are in place to guarantee Diageo’s performance and reputation
  • Grow your commercial capability and experience. Look for and respond to feedback

Purpose of Role:

·         To support the Unit BPM manager in embedding and operating a world class BPM processes.
·         To provide expertise to manage the forecasting, reporting month end processes.
To    To Manage the P&L and working capital
TOP 3-5
  • Ensure monthly financial processes are managed and performed on time in full to provide timely management information across the business making use of insightful gap/variance analysis.
  • To ensure robust forward looking forecasts are generated for business management to facilitate demand management and delivery of annual targets.
  • Ensure robust planning processes are in place to deliver Mission & strategic plans for the Business.
  • Generate any additional reporting and analysis required to help understand the above performance and future risks & opportunities against plan

Qualifications and Experience Required:

  • Degree level with strong academic record preferably B. Comm./ BBA (Accounting option)
  • Qualified accountant (CPA/ACCA)

  • 2-3 years commercial finance or general business experience

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