Amref media and public relations professional

AMREF is seeking an experienced media and public relations professional to fill a vacancy at its headquarters.

Working closely with the Director of Communications, your focus will be to strengthen AMREF’s media and PR work and raise AMREF’s profile among various stakeholders primarily through media, PR and other communication tools.

Primary responsibilities and duties

Seek opportunities to highlight AMREF’s work and share information of potential interest amongst the media and other stakeholders at national, regional and international levels
Build strong relationships and maintain contacts with media including online reporters in order to stimulate their interest and enhance their coverage of AMREF activities
Write and edit advisories, pitches and news releases
Develop different angles with which to approach reporters, bloggers, and other media outlets
Develop, maintain and regularly review AMREF’s list of media contacts
Monitor and analyse all relevant coverage that directly and indirectly relates to AMREF’s work
Provide copy for the AMREF e-newsletter, website and other regular AMREF communications
Disseminate relevant and timely field information to communications officers in country offices to assist in their fundraising
Identify and track events and issues of interest to AMREF
Assist in the organisation of public events to promote and increase AMREF’s profile and messages
Provide media support and guidance to AMREF staff
Explore and exploit the use of new technologies and online networks to develop more effective media relations and coverage

Requirements

Degree in the communications field. A Masters degree will be an added advantage
Minimum of 5 years experience in communications including media relations and PR
Excellent working knowledge of the media industry- print, broadcast, and online media outlets
Proven media contacts in national, regional and international media and the ability to generate media coverage and opportunities
Understanding of development issues preferably in health, and sound news judgment
Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner
Exceptional written and verbal communication skills including attention to detail
Photography and video skills are added advantages
Ability to work well under pressure and meet deadlines
Positive can-do attitude and flexibility

If you feel that you meet the criteria, complete the online application form attaching your CV and email your detailed CV to jobs@amref.org quoting reference number: - CHR/12/02-01.

We encourage interested candidates to submit their applications by Friday, February 17th 2012 although the search will remain open until the position is filled.