Viva Afya Kenya Marketing Manager

Viva Afya Ltd is a healthcare organization whose objectives are to establish and providemanagement services for health clinics, known as Viva Afya Clinics, making them efficient and affordable for the low to middle income groups in urban centres.

For more information visit www.vivaafya.co.ke

Position Title: Marketing Manager

Purpose

The marketing manager is responsible for drafting the marketing strategy and subsequently developing and executing marketing projects, lead generation programs, product launches, and client communications for the assigned markets and solutions.

In this role, he/she will be responsible for messaging that is on target, clear and compelling; a marketing mix that effectively reaches the target external audiences to generate interest and drive qualified leads that help grow the sales pipeline, while managing to a budget.

Specifically:-

Devise and implement a Marketing Plan for Viva Afya Clinics’ specified customer segment to support the achievement of the overall Business Plan and the generation of increased income
Understand the environment and structure in which Viva Afya operates and build a high performance sales team within the organization, consisting of community based sales agents and community-mobilisers
Establish campaigns and communication strategies in liaison with staff technical experts.
Develop new products for corporate and retail clients in each region.
Develop and implementing clear, innovative and creative marketing and sales strategy for Viva Afya Clinics that are responsive to the Viva Afya’s customer segments.
Implement new branding guidelines and manage the re-branding process for Viva Afya Clinics.

Qualifications, Skills and Experiences

A good first degree or similar educational achievement- marketing focus preferred
2-3 years of work experience in sales, marketing or business development, with a
preference for experience managing a marketing team in healthcare sector.
Well-organised, good planner with experience of working to deadlines and budgets.
Self starter and inquisitive
Experience of marketing and selling services to consumers and business to business
Analytical and strategic thinker, capable and experienced in developing and implementing tactical plans
Ability to work as part of a team
Confident communicator with people at all levels internally and externally with the ability to adapt communication to different audiences
Willingness to travel