Africa Innovation has been a significant driver of both the Africa region (29% NSV) and Global Innovation (29% NSV) performance. However the business requires a significant step change in performance and margin delivery from the function and is targeting 50% of Diageo Africa growth.
The regional team based in London will lead game changing innovation programs across Africa which are scalable, multi market and complex in nature. They require a holistic business model approach. Each game changing program will be required to deliver £100M NSV by fiscal 2015 (F15).
Dimensions of the role
a) Financial
Support delivery of game changing opportunities to deliver £100M by F15, specifically the test market & roll out orchestration.
b) Market Complexity
Market complexity is significant as Diageo Africa works across a number of categories and cultures with broad business diversity of portfolios and operating models (wholly owned to joint venture). Diageo Africa is present in over 40 markets but our focus is Nigeria, Kenya and South Africa.
c) Leadership Responsibilities
Support the development of £100M game changing opportunities across Africa (concept/liquid/pack, growth driver codification).
Develop clear test market and roll out plans and lead project cross functional teams to deliver on time and within budget through the Navigate process.
Stakeholder influencing agenda (Marketing/Innovation Directors, GBT’s).
Purpose of Role
This role plays a major part in driving the innovation agenda for Diageo Africa. The agenda is challenging and will be achieved by the creation of highly differentiated brands, products, delivery systems and business models, which satisfy our customers’ and consumers’ current and future needs whilst at the same time meeting Diageo’s financial aspirations.
The post holder must be able to manage the end to end process with a focus on test market & roll out plan development & execution. A key part of this role is disciplined project leadership and management, commercial acumen and executional excellence. The Innovation Manager will support projects that are aligned with the Africa Innovation agenda.
Top 3-5 accountabilities Strategic Penetration – Balances intuition and data to reach breakthrough solutions and action plans.
- Marketing & Innovation Judgement – has an instinctive feel for what will work with consumers and customers and creates commercially viable options to meet these.
- Commerciality: develops close working relationships with sales teams to ensure exceptional execution of plans.
- Motivating & Inspiring Cross Functional Teams – builds great relationships and aligns individuals and teams to a common goal. At a global, regional and local level.
- Project Management – excellent project management skills that delivery the pipeline on time and within budget.
Qualifications and experience required
Qualifications
Educated to Graduate level preferably within Marketing or a business related subject.
Experience
Strong experience gained in innovation and marketing preferably within an FMCG environment.
Innovation & Diageo Capability
Proven track record against the following capabilities & behaviours:
- Marketing & Innovation Judgement
- Commerciality
- Entrepreneurship & Creativity
- Motivating & Inspiring Agencies & Cross Functional Teams
- Project Management
- Find Solutions
- Manage People for Success
- Consistently Deliver Great Performance
Barriers to Success in Role
- Inability to influence and inspire individuals and teams from different cultures and operate brilliantly in a matrix organisation.
- Inability to effectively manage ambiguity.
- Inability to turn consumer insight into financially viable winning concepts and products.
- Lack of experience in marketing growth driver development and execution.
- Inability to effectively manage and flawlessly execute test market and roll out launch plans.
- Poor project management skills.
- Inability to travel – approx 30% time required in market.
Innovation Manager - Africa
Innovation Manager - Africa
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