Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of 17%. It is an integrated demand/supply business with 2 operational breweries in Dar and Mwanza, and a third one in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 85% of SBL sales volumes. The other beer brands are Tusker, Tusker Malt and Pilsner.
SBL’s 2 fully operational breweries in Dar es Salaam and Mwanza have a combined capacity of 1 m Hls. The 3rd brewery with a capacity of 0.5m Hls is in Moshi.
Building a clear sales strategy and plans for short, medium and long term to protect and grow SBL volumes and market share, monitoring of sales performance, coordination of sales operations (OTIF), Coordination of all sales projects and Benchmarking against good sales practices across Diageo markets and other industries.
Key Accountabilities
· Monitor current and emerging trends in the sales front end of the business, recommending and pushing through breakthrough strategy that affects sales execution
· Deliver superior operational support to the sales team within budget
· Coordinate all sales projects and ensuring that the desired results are achieved.
· Promote a culture of continuous improvement in the dept.
· Ensure compliance with safety requirements at the work environment.
Qualifications and Experience Required
Qualifications:
• University graduate.
Experience:
· At least five (5) years Sales or relevant Industry related experience in FMCG, ideally beverage related with experience in dealing with Customers at all levels
· Experienced in Significant portfolio and category knowledge which is applied to understanding how best to service both customers & consumers
· Ability to recognize business critical activities and ensure organization is fully lined up to support.
· Ability to translate business objectives in to benefits for customers and consumers in a compelling commercial argument
TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY.
DIVISIONAL OPERATIONS MANAGER
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