Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2 nd largest beer company with a market share of 27.9%. It is an integrated demand/supply business with 3 operational breweries in Dar and Mwanza, and a third one built in Moshi, which is situated in the northern part of the country near the Tanzanian border. SBL’s flagship brand is our award winning Premium Serengeti lager, the Serengeti Brand Portfolio accounts for 51% of beer sales volumes and 42% of total volumes for SBL. The remaining 58% comes from our East Africa Flagship beer brands (Tusker & Pilsner), other local beer brands (Kibo, Kick, Uhuru & Senator) and spirit brands (Johnnie Walker, Smirnoff, Baileys & Jebel)
To lead, build capability to transform and build equity for a family portfolio brandsto deliver business year NSV, AOP and volume as outlined agreed Business Plan for the financial year.
Purpose of Role:
The Marketing Manager to translate business plan into viable Game Plans and activities for their portfolio and develop the capabilities to implement, execute and deliver those plans.
Leadership Responsibilities – Manage, Develop & Motivate :
Accountabilities:- Translate Business Plan to Viable Game Plans
Managing suppliers & Workhand in hand with other departments :
Qualifications and Experience Required: