CUSTOMER MARKETING MANAGER (1 POSITION)
Context/Scope
Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of 17%. It is an integrated demand/supply business with 2 operational breweries in Dar and Mwanza, and a third one being built in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 85% of SBL sales volumes. The other beer brands are Uhuru and Kick. In addition SBL produces and markets Vita-Malt.
SBL’s 2 fully operational breweries in Dar es Salaam and Mwanza have a combined capacity of 1 m Hls. The 3rd brewery with a capacity of 0.5m Hls is under construction in Moshi and is expected to be ready for operations in H2 of F11.
Purpose of the role
To manage the processes and the coordination between the sales and marketing teams, drive the companies customer marketing agenda BTL (Below the line), pursue improved consumer experiences in the on and the off trade, drive the planning and implementation of the company's BTL brand plans, objectives and strategies through effective joined up business planning and steward the engagement with the customers and influence the way the business executes in trade via the commercial planning process, brand strategies and game plans as well as the sales team engagement program.
Key Accountabilities
· Commercial planning and coordination of all trade and BTL activities across the business
· Trade Strategy development and entrenchment in the commercial planning process
· Identify relevant Merchandising/POS materials and co-ordinate procurement and trade placement
· Sales Driver programmes development and execution
· Stewardship of the measurement and evaluation of programmes executed in trade
· The role is responsible for the complete stewardship and execution of the SBL BTL A&P budget
Qualifications and Experience Required:
· Graduate preferably in a business related field
· Formal business qualification, MBA (added benefit)
· At least 7 years Sales experience preferably in a Fast Moving Consumer Goods (FMCG) industry
· Extensive business experience gained at a senior level in a multinational corporate environment, with proven capabilities in FMCG industry-related business issues such as brand management, logistics, risk management techniques, strategy development and execution, business consulting and project management
CLOSING DATE: 6th October 2011
TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY.
TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY.
CUSTOMER MARKETING MANAGER
Serengeti Breweries - CUSTOMER MARKETING MANAGER
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