Director of Supporter Engagement / Public Relations

To lead our Partnership-wide communications (media, online and social media) with our supporters (Sponsors, Donors, Campaigners, Volunteers, Churches etc) with the aim of increasing awareness, understanding and trust in World Vision. Includes promoting engagement around fund raising campaigning and volunteering. Works to mobilize supporters as 'ambassadors' in social media with the aim of creating a movement of people who share a vision of a world in which children live life in all its fullness.
To liaise and partner with Global Marketing and advise on communication approaches and best practice, influencing the emerging global marketing strategy. This role will have responsibility for ensuring the integrity of our messaging of our donor promise in relation to our programming realities in the field. The role will be responsible for developing communications messaging around fund raising propositions. The Director will lead supporter communications around Child Health Now campaigns (CHN) developing more integrated messaging around our campaigning and fundraising calls to action. This role will be responsible for ensuring internal communications around key supporter and marketing strategies (acts as a primary client liaison to Global Marketing).
To develop a global celebrity strategy engaging A-list celebrities in cross border campaigns and key global opportunities (such as social media moments like famine no more). Developing communication strategies for corporate engagement building awareness around key corporate partnerships.


KEY RESPONSIBILITIES:

30%:
• Direct and lead the Partnership's communications to its supporter audiences, identifying areas where the partnership can operate together to have greater impact. Coordinating global engagement around key opportunities (e.g Choose Your Famine).
• Generating ideas and identifying and scaling up ideas from within the Partnership with the aim of:
  - increasing awareness, understanding and trust in World Vision among our key audiences
  - mobilising these audiences as key promoters e.g. equipping and mobilising staff, supporters and campaigners to share our key messages and content in the social media sphere.
  End Results Expected:
• Increased global opportunities to engage supporters, enhanced awareness, understanding and trust, and mobilising supporters.
  
  20%:
• This role takes the lead for developing global messaging relating to our donor promise, negotiating with Global Marketing and Integrated Ministry to ensure integrity between our donor promise including Child Sponsorship, 40 Hour Famine and other fundraising products and our field operations including the positioning of our IPM model and CWBAs.
  End Results expected:
• Global Marketing and SO/NRD marketing staff come to this Director as their single point of contact for message development and planning for both external and internal communications.
  Consistent and relevant messages are delivered to both internal and external audiences.
  
  15%
• Development of Communications Strategy around corporate engagement and proactive public relations in building awareness around global corporate partnerships. Involved in negotiations and engagement with corporate partner’s in house communications leaders and their external consultants.
  End Results Expected:
• Increased awareness of WV’s work in the context of coverage around key corporate partnerships (WV benefits incorporate partnerships in terms of awareness). Negotiates correct balance of messaging to ensure WVs message comes across in coverage of the partnership.
  
  20%
• Leading the supporter communications around Child Health Now campaigns calls to action. Development of an integrated proposition encompassing fundraising and campaigning, plus sharing of information/ideas (viral social media).
  End Results Expected:
• Increased supporter awareness of the CHN campaign, and increased engagement in campaigning fundraising and viral sharing in social media.
  
  15%:
• Developing strategy for global celebrity and key opinion-former partnerships. This role is responsible for developing a strategy for global celebrity engagement, including defining criteria for decision-making on engagement based on our core value and brand.
• Identifying potential cross border/global partnerships with key A-list celebrities, working with National, Regional, NRD and Support Offices to develop national level relationships for benefit of the Partnership as a whole.
  End Results Expected:
• Informed and engaged celebrities and opinion-formers promote the work of World Vision across markets.

KNOWLEDGE, SKILLS & ABILITIES:

REQUIRED:
• 15 years in communications, marketing or related industry, and a minimum of 7 years working at senior management level. A master's degree or equivalent in communications, public relations, marketing or a bachelor's degree with equivalent hands-on experience
• Understanding of communications and marketing strategy development and implementation, ability to develop strategic and tactical comms plans and outline the resources required to implement them
• Demonstrable experience of managing teams, and managing freelance and agency staff
  
  List additional work experience required as a minimum qualification for this position.
• Seven years working in public relations, communications, journalism, marketing or a related field at a senior level - good working knowledge of on- and off-line media and social media.
• Previous experience working in an international organisation, preferably in the non-governmental sector. Knowledge of working in and with other cultures an advantage.
• Experience of starting up and developing communications teams and programs.
  
  PREFERRED:
• A clear understanding of marketing

Director of Supporter Engagement / Public Relations