Young Professional – Social Media Communications , Nile Basin Initiative

1.0 Introduction
The Nile Basin Initiative (NBI) is a regional intergovernmental partnership that seeks to develop the River Nile in a cooperative manner, share substantial socio-economic benefits and promote regional peace and security. NBI was established on 22 February, 1999 by riparian countries and continues to be led by 10 Member States namely Burundi, DR Congo, Egypt, Ethiopia, Kenya, Rwanda, South Sudan, The Sudan, Tanzania, and Uganda. Eritrea participates as an observer. NBI was conceived as a transitional institution until the Cooperative Framework Agreement (CFA) negotiations were finalized and a permanent institution created.
The partnership is guided by a **Shared Vision: **To achieve sustainable socio-economic development through equitable utilization of, and benefit from, the common Nile Basin Water resources. The shared belief is that countries can achieve better outcomes for all the peoples of the Basin through cooperation rather than competition. At the heart of this challenge is the imperative to eradicate poverty.
The NBI is overseen by a Council of 10 Ministers (Nile-COM) in charge of Water Affairs in the NBI Member States, which meets once a year. This is the highest decision-making body and provides policy guidance. A Nile Technical Advisory Committee (Nile-TAC), of 20 senior government officials from the partner states meets at least twice a year and oversees the work of NBI as well as offers technical support and advice to the Nile-COM on matters related to the management and development of the common Nile Basin water resources.**The NBI has got three core Program Areas: **(i) Basin Cooperation Program whose objective is to facilitate, support and nurture cooperation amongst the Nile Basin countries so as to promote timely and efficient joint actions required for securing benefit from the common Nile Basin water resources. (ii) Water Resource Management Program with the objective to assess, manage and safeguard the water resource base that supports the peoples of the Nile Basin through applying the principles of knowledge-based Integrated Water Resources Management to water development planning and assessment. (iii) **Water Resource Development Program** whose objective is to identify, prepare and facilitate investment in trans-boundary water development projects and programs whilst avoiding negative impacts on the health of the Nile Basin’s resources through applying the principles of Integrated Water Resources Management.
Professional day to day management of the NBI is by three Centres. A regional Secretariat, the Nile Basin Initiative Secretariat (Nile-SEC) **located in Entebbe, Uganda is the executive arm of the NBI responsible for the overall corporate direction as delegated by the Nile-COM. It is also the lead centre for implementing two programs, namely ‘Facilitating Cooperation’ and ‘Water Resource Management’. The **Eastern Nile Technical Regional Office (ENTRO) based in Addis Ababa, Ethiopia is the executive arm of the Eastern Nile Subsidiary Action Program (ENSAP) taking the lead in Water Resource Development in the Eastern Nile sub-basin (Egypt, Ethiopia South Sudan and Sudan). The Nile Equatorial Lakes Subsidiary Action Program Coordination Unit (NELSAP-CU) based in Kigali, Rwanda is the executive arm of the Nile Equatorial Lakes Subsidiary Action Program(NELSAP) taking the lead in Water Resource Development in the Nile Equatorial Lakes sub-basin (Burundi, Democratic Republic of Congo, Egypt, Ethiopia, Kenya, Rwanda, South Sudan, Sudan, Tanzania and Uganda).
2.0 Assignment
The NBI Secretariat is seeking to engage a Young Professional to provide technical assistance in the area of Social Media for the Secretariat. Working closely with the Regional Communication Specialist and reporting to the Head Strategic Planning and Management, he/she will support the design and maintenance of the NBI social media platform.
3.0 Key Responsibilities
Support the design and implementation of the NBI Social Media Platform including face book, twitter, YouTube, flicker and a blog
  • maintain NBI social media platform including Twitter, Facebook and YouTube , Flicker
  • provide regular updates on the different social media platforms/channels
  • In consultation with Communication Specialist and other staff, respond comments and inquiries for additional information on the social media platforms
  • Facilitate the internet based discussion board
  • Support the development of NBI guidelines for use of social media
  • Provide support to NBI staff in the use of social media
  • Monitor on-line traffic to assess and analyse NBI social media platforms and document good practices
  • Explore new uses of communications technologies and software including new social media tools that might of interest to NBI and recommend those media tools for use by NBI; when approved, expand the communication media with these new additions
  • As required, provide on-site communication coverage to NBI events with near real-time posting of news, press releases, blogs, social media entries, etc.
  • Support Organisation and implementation of tweet competitions on issues/topics relevant to NBI’s work
  • Improve work flow and process related to social media, website management and posting
  • Maintain photo and video repository for efficient reference
4.0 Specific Tasks
Facebook
  • Support in expanding and managing the NBI Facebook Page and in some cases Facebook events
  • Ensure updating the page with the content (short posts, Text, Photo, Audio and Video) at least one or two posts during the week
  • Monitor Facebook page, comments and provide initial feedback in consultation with Nile-SEC Communication Specialist, IT Officer and in some cases other Nile-SEC staff
  • Ensure ethical standards are protected on the page
  • Summarize user activities and statistics.
YouTube
  • Upload Video materials
  • Add captions (French and English language)
  • Add tags (French and English language)
  • Build Audience
  • Monitor comments and provide initial feedback
  • Summarize user activities and statisticsTwitter
  • Activate the NBI twitter page
  • Build Audience of users
  • Update page with content( photos, descriptions & background information)
  • Formalize use of twitter as a tool for disseminating information on Nile-SEC live events
Photo gallery ******
  • Upload Photos
  • Add captions (French and English language)
  • Monitor comments and provide initial feedback
  • Summarize user activities and statistics
Other Social Media tools
Draw a plan for introducing other relevant social media tools by identifying advantages of using them and at the same time identifying target groups
5.0 Knowledge, skills, qualifications and years of experience required
  • Bachelors Degree or higher in Communications or any related field; specialized training in use of social media will be an added advantage.
  • Initial professional experience in development communication; including writing for a specific audiences and selection of the most effective communications mediums.
  • Knowledge and demonstrated experience in use of social media as a tool for development communication and/or mass mobilization
  • Excellent analytical skills
  • Exceptional writing and editing skills, including the ability to write for a variety of audiences and communications media, including social-media
  • Able to regularly measure and evaluate NBI’s communications using tools such as Google Analytics,
  • Face book Insights and Google Alerts
  • Experience working with a website content management system
  • Strong media relations and management skills
  • Ability to maintain concentration as work is subject to frequent interruptions
  • Ability to work in a multi-task and multi-deadline environment
  • Ability to set goals and timelines and to work on deadlines
  • Fluency in English, knowledge of French is an asset
6.0 Duration
Six months
7.0 Eligibility
Qualifying persons from the NBI Member States namely: Burundi, DR Congo, Egypt, Ethiopia, Kenya, Rwanda, South Sudan, The Sudan, Tanzania and Uganda
How to apply:
Please submit your Curriculum Vitae latest Thursday 13rd March, 2014 to:
The Nile Basin Initiative Secretariat
P.O. Box 192 Entebbe, Uganda
Plot 12 Mpigi Road
Young Professional – Social Media Communications , Nile Basin Initiative Young Professional – Social Media Communications , Nile Basin Initiative Reviewed by Unknown on 8:56:00 AM Rating: 5

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