PROPOSALS ADVOCACY ACTIVITIES FOR IMPLEMENTATION OF SOCIAL MARKETING CAMPAIGN FOR FOOD FORTIFICATION IN TANZANIA.

Release Date: 17 September, 2012.
Due Date: 24 September, 2012
Period of Performance: 1 November, 2012 to 30 October, 2013, with possibility of extension EXECUTIVE SUMMARY

FootPrint Tanzania, a social marketing agency, in collaboration with HKI (Helen Keller International) implements Food Fortification Social Marketing at the Region/District Level. Advocating for and gaining the support of key stakeholders such as reproductive and child health coordinators, community leaders, women’s groups, men’s groups, faith-based institutions, and other influential and important stakeholders is a key component of a successful food fortification program.

Footprint is therefore seeking the services of one or more NGOs, CBOs, FBOs, or other agencies to work alongside the regional/ district nutrition health teams and FootPrint to conduct Social marketing campaign activities for food fortification in the communities around the regions of Tanga, Coast, Dar es Salaam, Lindi and Mtwara of which there are 26 districts. It is anticipated that these activities will take place during the duration of the agreement period, with a frequency to be proposed by the bidding agencies. Introduction Social marketing campaign for food fortification shall consist of above-the-line and below-the-line activities.

The below-the-line activities will be implemented in 5 regions of Tanga, Coast, Dar es Salaam, Lindi and Mtwara of which there are 26 districts. In implementing the below-the-line activities, there arises a need to engage community based organisations. Engagement of local, region and or district based organisations is expected to reinforce mass media activities.

The reinforcement activities will involve working with 5 organisations in the targeted mentioned regions. The involved organisations will have to work with community based health volunteers who would among other things implement activities that are geared at setting community owned initiated actions with the focus of identifying fortified food products and health benefits of consuming these products, especially wheat flour, vegetable oil and iodised salt. Scope of Work The selected organisation is expected to perform the following social marketing for food fortification activities:
.oversee community engagement activities (awareness, events) at district level of a respective region
.collaborate with DMOs office especially with nutrition focal person in identifying and selection of community health volunteers/ community change agents
.with the support of the district nutrition focal person, monitor and report grassroots’ communication activities conducted by community health volunteers/ community change agents (CHV/CCA)
.in collaboration with district nutrition focal person, coordinate district CHV/ CCA training and other orientation meetings/ trainings that are geared at up-scaling use of fortified food products, including consumer awareness and advocacy
.document and share success stories and challenges associated with access and use of fortified food products
In light of the above, the following are the expected deliverables:

.bi-weekly report of the BCC activities conducted
.bi-weekly financial report Minimum criteria required

. Have a good record of conducting community mobilization activities
.Experience in working with community health volunteers/ community change agents
.Capacity to collaborate with DMOs office especially with nutrition focal person
.Capacity to manage funds
.Capacity to monitor grassroots BCC activities.
.Capacity to collect activities report and consolidate them and share them to the assigned contact person

.Legal registration to operate in Tanga, Coast, Dar es Salaam, Lindi and Mtwara regions WHERE and WHEN Agencies can propose to work in one, some, or all of the districts in Tanga, Coast, Dar es Salaam, Lindi and Mtwara. FootPrint reserves the right to request bidding agencies to revise their proposals based on geographic experience of the bidding agencies and needs of the Food Fortification program.

. RFA RESPONSE

A successful response will include the following components and will be judged accordingly: SECTION	REQUIRED CONTENT	SCORE VALUE
Cover Page	Includes name of agency, date of submission, full contact information for proposal	1
Background	Includes a brief description of the agency and the agency’s interest in VMMC in Iringa, Njombe and Tabora Shows an understanding of the use of advocacy activities for the promotion of health services.	4
Proposed Activities	Demonstrates the organization’s ability to influence the target audiences. Breaks down activities by target audiences. Shows understanding of the ways in which different audiences can be reached	25
Proposed Implementation Plan	Matrix details the proposed implementation plan for the activities discussed above. Non-monetary resources needed from FootPrint to implement the plan should be clearly noted.	20
Detailed Budget	Proposes a detailed budget for the activities described in the previous section. Use of resources should be clear and use of budget notes is encouraged.	25
Past Performance	Description of agency’s experience with similar programs. Names and contact information of at least three references who can vouch for agency performance is required.	25