Regional Commercial Manager
Context/Scope:
Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of just under 30%. SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is partly owned by one of the world’s biggest alcoholic beverage companies, DIAGEO. The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and Moshi. The company boasts famous locally brewed brands, such as Serengeti Premium Lager, Tusker Lager, Tusker Light, Kibo Gold, Pilsner Lager, Senator just to name a few. The spirits folder is filled with world-class brands from abroad – including Smirnoff, Johnnie Walker, Baileys, J&B and Gordon’s.
Purpose of Role:
To direct, control, motivate, lead and train the divisional sales team to achieve agreed sales, distribution, market share and performance objectives through the effective management of both Distributor and Retail sales operations.
Top Accountabilities:
Top Accountabilities:
• Budget control
• Achieve volume and NSV KPIs.
• People capability development by coaching, investing time in mentoring and developing team, supporting the team through change and ensuring that the team understands and performs based the sales incentive framework.
• Develop Distributor Management Programme and Business Plans with Distributor owners / with KPIs maximizing our RTM value chain and working to drive both “Pull” within both distributors and at the retail end, assist distributor management at all levels in the day to day implementation of the plans with particular emphasis on routine coverage and key decision maker contacts of allocated distributors, vehicle loading, route coverage and daily sales analysis.
Qualifications and Experience Required:
• Achieve volume and NSV KPIs.
• People capability development by coaching, investing time in mentoring and developing team, supporting the team through change and ensuring that the team understands and performs based the sales incentive framework.
• Develop Distributor Management Programme and Business Plans with Distributor owners / with KPIs maximizing our RTM value chain and working to drive both “Pull” within both distributors and at the retail end, assist distributor management at all levels in the day to day implementation of the plans with particular emphasis on routine coverage and key decision maker contacts of allocated distributors, vehicle loading, route coverage and daily sales analysis.
Qualifications and Experience Required:
• A Bachelor degree in a business related field• At least 5 years experience in a similar role, preferably in a consumer goods/manufacturing industry
• Strong track record in People Management & / or commercial roles within a consumer goods environment
• Develop and manage retail activity plans based on agreed segmentation standards and matching brands with opportunities.
• Ensure compliance with safety requirements at the work environment.
TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY. APPLICATION DEADLINE IS 4 DECEMBER 2013.
• Strong track record in People Management & / or commercial roles within a consumer goods environment
• Develop and manage retail activity plans based on agreed segmentation standards and matching brands with opportunities.
• Ensure compliance with safety requirements at the work environment.
TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY. APPLICATION DEADLINE IS 4 DECEMBER 2013.
Regional Commercial Manager - South
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