TIGO Consumer Understanding Manager

Role Purpose You are responsible to build company knowledge about consumer needs and behaviour, market dynamics and trends, and support brand strategy, innovation, product and process improvement, as well as conduct research tools to track product and brand performance. Key Responsibilities • Train the teams in consumer insights capturing techniques • Define together with other stakeholders areas to explore consumer insights for future innovation and/or product development & improvement • Develop standard tools and coordinate research plan to track brand performance and product market share • Responsible of providing the inputs needed to build product/offer feasibility study such as market segment, size of market, potential demand, price points, etc • Provide market dynamics and market trends information, as well competitors’ information and other telecom and industry players strategy info and moves. Position Requirements • University degree in marketing, communication or social sciences, psychology and / or anthropology Master  degree in marketing is an added advantage • Marketing and managerial experience in the area (6 years minimum) • Knowledge in consumer psychology & behavior, (Project) management, Leadership, Math & statistics (trend & root cause analysis), Internet dynamics, Marketing and Brand • Ability to engage in effective and persuasive negotiations and strong interpersonal and communication skills. APPLY