Serengeti Breweries Jobs and Vacancies Jan 2012

Marketing Manager, Serengeti

Context/Scope

Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of 17%. It is an integrated demand/supply business with 2 operational breweries in Dar and Mwanza, and a third one being built in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 85% of SBL sales volumes. The other beer brands are Tusker, Tusker Malt Lager, Pilsner, Senator, Uhuru and Kick. In addition SBL produces and markets Vita-Malt.

SBL’s 2 fully operational breweries in Dar es Salaam and Mwanza have a combined capacity of 1 m Hls. The 3^rd brewery with a capacity of 0.5m was opened in Moshi in 2011.

Purpose of the role

The Marketing Manager, Serengeti will manage and control the consistent profitable growth of the entire portfolio working with a brand manager. They will aim at guiding the brands’ long-term strategy and ensuring yearly plans and objectives are developed, implemented and achieved. The jobholder is required to conduct performance reviews, regular up-dates, brand plans, ad campaigns, etc.

Key Accountabilities

· Leads the development of the brands Game Plans & ensures brand positioning is clear, consistent & distinctive Champions the concept of Brand Equity in his/her brands

· Utilizes data to anticipate competitive and consumer trends, assesses strategic implications, and optimizes business potential based on analysis.

· Consolidates learning from marketing programs, identifies improved ways of working and champions their adoption within the business.

· Leads the development of communication objectives and advertising ideas for the brand.

· Leads the client/agency relationship, and challenges the agency to ensure best possible output on the brand.

· Demonstrates insight in judging creative material, with a clear understanding of brand values, consumer motivation and competitive context.

· Challenges marketing production cost to optimize the overall marketing budget.

· Assesses advertising proposals for their potential use for the brand.

· Leads the agency to achieve innovative media plans, which optimize the marketing budget and maximize impact.

· Leads the development of sound packaging changes, which optimize the brand’s message and image. Assesses packaging through a clear understanding of brand values, consumer motivations and the competitive context.

· Demonstrates a fundamental understanding of promotional objectives/strategies. Challenges conventional approaches and thinking to develop better promotions.

· Leads the development of sound pricing strategies, which optimize brand financials as well as consumer off-take. Has a strategic understanding of short and long-term pricing impact. Guides the strategic management of pricing for the brand across different channels.

· Leads development of strategy for the brand. Is able to identify key trends for future areas of opportunity. Ability to effectively communicate key knowledge /insights across the business.

· Leads New Product Development as and when research calls for it to keep the brand vibrant and sensitive to changing consumer needs.

Qualifications and Experience Required:

· A Bachelor of Commerce or related degree or MBA.

· CIM Diploma

· Minimum of 7 years marketing experience in a FMCG environment, with 2 years people management experience.

· Experience in marketing management, development and execution of advertising strategies and price and margin management are required.

CLOSING DATE: 27th February 2012
TANZANIAN NATIONALS ARE ENCOURAGED TO APPLY.

CLICK TO APPLY

Marketing Manager, Serengeti