Ecommerce- Web Analytics Analyst

The Web Analytics Analyst position involves capturing and formatting data, and producing reports containing data related to web traffic, sales, and related metrics. This position works closely with the other teams within the eCommerce Sales and Operations area and Consumer Marketing as well as other cross-divisional teams such as IT and Finance, to monitor performance of the online store and all online marketing activities. This position will perform one or more of the following tasks in support of the online business objectives:

Position Responsibilities:

  • Gather and report key online traffic, transaction, and related metrics on a regular basis, and/or lead others in the same
  • Create reports and metrics used to assess the performance of online campaigns
  • Create and analyze standardized reports to increase opportunities in our existing and future online market.
  • Provide data in support of detailed analysis of past performance and forecasting future performance
  • Perform detailed, complete reconciliation of online data obtained from various sources, identify differences, and work with key stakeholders to eliminate discrepancies to the greatest extent possible
  • Design and develop reports and dashboards for a wide variety of stakeholders throughout the company
  • Perform ad hoc reporting as needed to support both the online and overall Kaspersky business objectives
  • Utilize Omniture to confirm that all marketing channels and ad hoc promotions are tracked, identifying abandonment issues and developing options to improve conversion, and ensuring the accuracy of the analytics implementation by validating the data collected.
  • Perform ROI analysis of various marketing channels to determine best profit opportunities.
  • Proactively identify and lead efforts to identify opportunities to modify reports to better meet the needs of the business
  • Off-site analytics pertain to measurements of our website’s potential audience, visibility, and share of market.
  • Analyzes web analytics data as well as other offline data to monitor website performance (e.g. customer experience, fall out points, customer demographics & trends, etc.).
  • Defines and analyzes metrics to measure and enhance on-site search term performance.
  • Defines and manages analysis to create data-driven insights about search engine visitor behavior (both organic and pay-per-click) on order volume, conversion rates, navigation behavior, and product selection.
  • Integrates agency reports with internal data to measure and forecast sales and ROI for SEO and SEM projects.
  • Participates in website projects as a measurement and analytics expert, identifying reporting requirements, creating and managing report implementation, and analyzing post-launch metrics.
  • Develops analysis to discover underperforming areas of the website to identify opportunities to improve site performance.
Required Skills
  • Omniture’ s Site Catalyst experience

  • The ability to effectively communicate with Web Developers and working knowledge of basic web technologies (JavaScript, AJAX, Flash, SQL, HTML, ATG, web platforms, etc.)

  • Excellent business and web analysis skills

  • Bachelor’s degree in Mathematics, Statistics, Business, or related field. Master’s degree or equivalent work experience required

  • Proficiency in Microsoft Office (Excel, Power Point, Outlook, Word, & Access)

  • Advanced proficiency in Excel with detailed knowledge of Pivot Tables and Functions

  • Detail oriented with proven analytical, problem identification and resolution skills

  • Strong presentation skills, including oral, written, and graphical

  • Demonstrated ability to deliver results in an unstructured, fast-paced environment

  • Ability to obtain meaningful data, and incorporate data from multiple sources into a single logical, summarized view

  • Ability to prioritize and execute multiple tasks in a highly dynamic environment

Job Location
Woburn, MA, US.

Ecommerce- Web Analytics Analyst
Ecommerce- Web Analytics Analyst Ecommerce- Web Analytics Analyst Reviewed by Unknown on 4:02:00 AM Rating: 5

No comments:

JOBS CATEGORY

Tanzania Kenya NGO JOBS Uganda Best Jobs Consultancy Rwanda ICT JOBS Administrative United Nations Sudan Best Jobs Finance Health - Medical Engineering Ethiopia Education Agricultural Lecturer Human Resources Somalia Media Congo - Kinshasa Legal Jobs Bank Jobs Monitoring and Evaluation Mining World Vision Burundi Procurement African Barrick Gold Accountant Zambia Sales and Marketing US EMBASSY East African Community Mozambique Telecoms Research CARE International Save The Children Plan International Arusha Malawi South Sudan Oxfam Scholarships African Development Bank Finance and Administration SafariCom Aviation The Commonwealth American Embassy Sales Zanzibar Environmental Catholic Relief Services Dar es salaam USAID Operations FHI 360 UNDP Security World Bank Economist TradeMark East Africa Unicef Hospitality Managers International Rescue Committee (IRC) Restless Development Accounting Civil Engineers AMREF Morogoro Utumishi AfDB African Development Bank COOPI - Cooperazione Internazionale Driver - Logistics Path International Mwanza African Union Tigo Jobs Marketing Mbeya Teaching Au African Union PSI Population Services International Pwc PricewaterhouseCoopers East African Breweries North Mara Gold Mine ACTED Djibouti Malaria Consortium Bulyanhulu Gold Mine DFID Driver Buzwagi Gold Mine Jhpiego COMESA FINCA JOBS International Jobs Adeso Danish Refugee Council Kilimanjaro Nairobi Coca-Cola Handicap International Pact International Rio Tinto Solidarités International Tender EGPAF Elizabeth Glaser Pediatric AIDS Foundation Logistics Serengeti Breweries Ltd Nation Media Group Africare Norwegian Refugee Council Samaritan's Purse Chemonics International COUNTRY DIRECTOR ICAP of Columbia University InterShips Precision Air RwandAir Marie Stopes International (MSI) Serengeti Breweries Volunteer Climate Change IGAD Tetra Tech ARD Agriculture Jobs Dodoma Iringa One Acre Fund Project Management Clinton Health Access Initiative (CHAI Technoserve Twaweza East Africa ActionAid Lutheran World Federation SADC Secretariat Tanga Vso International ACDI/VOCA Halmashauri Agha Khan Kenya Commercial Bank World Agroforestry Centre Deloitte East Africa International Organization for Migration (IOM) COMESA Secretariat: Software Engineering Safety and Security Shinyanga Jobs Tanzania Breweries Pathfinder International World Health Organization KPMG TANROADS Tanzania Electric Supply Company British Council Futures Group KCB BANK UN-Habitat WFP World Food Programme Barclays GEITA GOLD MINING TANESCO Electrical Engineer Food and Agriculture Organization GOAL Mombasa Tabora WWF World Wide Fund for Nature Microsoft Tanzania Ports Authority East African Development Bank Family Health International (FHI) IBM EAST AFRICA IntraHealth International Mercy Corps SERIKALINI - GOVERNMENT OF TANZANIA AccessBank Community Development Jobs Data Base Management Google Africa ICAP - TZ KEMRI/CDC Program WaterAid Tanzania Auditor SNV International Stanbic Bank Amnesty Horn Relief Kampala Management Systems International (MSI) Standard Chartered Bank VETA Christian Aid DIAMOND TRUST BANK Helen Keller International Help Age Mtwara Uganda Telecom Airtel Africa Equity Bank Internships Marie Stopes TCRA Web Development B B C WORLD SERVICE Human Rights Kigali Makerere University Nile Basin Initiative Kenyatta University Kigoma Mzumbe University NSSF National Social Security Fund Nile Breweries Limited Tulawaka Gold Mine University of Nairobi kenya Airways Bank of Tanzania Graduates MTN Muhimbili National Hospital Nepad Partners in Health Room to Read SUMATRA UNWOMEN African Wildlife foundation (AWF) KEMRI Kagera Librarian MENTOR Initiative Trainee USAILI - INTERVIEW Uiversity of Nairobi WaterAid International icipe Project CAFOD - Catholic Agency for Overseas Development Egerton University EngenderHealth Goal Ireland Kenyan Banks Lake Victoria Basin Commission Peace Corps TANAPA TASAF Tanzania Social Action Fund Zanzibar University ACB AKIBA COMMERCIAL BANK AGRA Alliance for a Green Revolution in Africa Advans Bank Ethiopian Airlines Freedom House IITA International Institute of Tropical Agriculture Legal Moshi NMB BANK Resolute Tanzania Singida Uganda Uganda National Roads Authority University of Dar es salaam University of Dodoma British High Commission ChildFund EWURA FilmAid International NECTA TPDC Tanzania Civil Aviation Authority (TCAA) United States International University World Concern Aga Khan Foundation CBA Commercial Bank of Africa Ecomist Ernst and Young IUCN International Union for Conservation of Nature International Medical Corps Islamic Relief Kakira Sugar Musoma National Institute for Medical Research OPEN UNIVERSITY OF TANZANIA Relief International TAA Tanzania Airports Authority Trócaire Uganda Revenue Authority VODACOM TANZANIA VSF Belgium Architects Hivos IFC International Finance Corporation Ifakara Health Institute Inoorero University International Commercial Bank Kenya Red Cross Society MADEREVA Medical Oil and Gas Pwani University College SOKOINE UNIVERSITY Tumaini University Water Engineering AWF African Wildlife Foundation Acacia Mining Accounts African Virtual University Altima Africa Ardhi University Bank of Uganda Business Development Concultancy Del Monte Kenya Embassies Kenya Airports Authority Lake Victoria South Water Services Board Mara National Bank of Commerce RECORDS MANAGEMENT JOBS RUKWA Ruvuma Search for Common Ground Songea TTCL Tanzania Telecommunications Company Limited Unilever War Child International Zinduka Afrika ACORD AKU ​Aga Khan University Africa Nazarene University Africa Rice Center (AfricaRice) Aga Khan Health Services CRDB BANK Commercial Bank of Africa Daraja Tanzania Engineers Registration Board (ERB) Fina Bank International Potato Center International Potato Center (CIP) Intrahealth Jomo Kenyatta University Kilimanjaro Christian Medical Centre Kyambogo University Lindi Jobs MCL Mwananchi Communications MUHAS-harvad Moi University NBC BANK National University of Rwanda Ngorongoro Conservation Area Authority Njombe Nuru International Nzoia sugar Company RTI International SUA SOKOINE UNIVERSITY OF AGRICULTURE THE LAW SCHOOL OF TANZANIA TRA Tanzania Revenue Authority Tanzania Postal Bank The Foundation For Civil Society Udhamini wa Masomo Western Union AIR TANZANIA Action Against Hunger (ACF) Agricultural Society of Kenya BRALIRWA Bondo University College Caritas Comoros Concern Worldwide Conservation Jobs Consolidated Bank of Kenya DHL Express Ewaso Ngiro South River Basin Development Authority Geologist Gulf African Bank INSTITUTE OF ADULT EDUCATION Jomo Kenyatta University of Agriculture and Technology Kabale University Kabale University (KAB) Kenya Ports Authority KickStart International MORUWASA Morogoro Urban Water and Sanitation Authority MSH Management Sciences for Health Mumias Sugar Company Nairobi Hospital Nkumba University Rural Electrification Agency SOKINE UNIVERSITY SONGWE STAMIGOLD Stores TACAIDS TARURA TCU Tanzania Commission for Universities Tullow Oil World Lung Foundation (WLF) ALAF Limited Aga Khan Development Network (AKDN) Aga Khan Hospital Air Malawi American Refuge Committee BENKI YA POSTA - TPB BANK BTC Belgian Technical Cooperation Bhttp://www.blogger.com/img/blank.gifank of Tanzania Bioversity International CHF International Customer Service Jobs DANGOTE DIT DAR ES SALAAM INSTITUTE OF TECHNOLOGY Danida Dar es Salaam Institute of Technology Daystar University ECOBANK ETDCO Electrical Transmission and Distribution Construction and Maintenance Company European Union IFM INSTITUTE OF FINANCE MANAGEMENT INSURANCE JOBS - BIMA ITECH Internews® Network KUITWA KAZINI Kenya Accreditation Service Kenya Polytechnic University College Kilombero Sugar Company Kisii University College Kisumu Laboratory Jobs MSD MEDICAL STORES DEPARTMENT MSF Switzerland Management Sciences for Health Manyara Maseno University Ministry of State for Planning Muteesa 1 Royal University Médecins Sans Frontières NIDA National Identification Authority Narok University College OSHA Occupational safety and Health Authority Open Society Initiative for Eastern Africa (OSIEA) PA PAC PEPSI POLICE - POLISI Petroleum EngineerS RWANDA HOUSING AUTHORITY Seychelles Songas TBC TANZANIA BROADCASTING CORPORATION TBS TANZANIA BUREAU OF STANDARDS TFDA TANZANIA FOOD AND DRUGS AUTHORITY TIB - Tanzania Investment Bank Tanzania Mortagage Refinance Company Tanzania Teachers’ Union Transmara Sugar Company Tropical Pesticides Research Institute Tumba College of Technology Twiga Cement UNESCO UNOCHA Umma University University WRP Walter Reed Project ZANTEL ao uga
Powered by Blogger.