Job Number: 494484 Location: Geneva, SWITZERLAND Work Type : Fixed Term Staff
If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.
For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.
Purpose of the Position
Provide strategic and tactical leadership to National Committees and country offices across all areas of digital fundraising and engagement, driving best practice with the ultimate aim of maximizing income for UNICEF from digital channels and platforms. Key business areas will be digital acquisition, retention and value maximization; pledge (monthly donors); one off cash giving; fundraising from individuals in emergencies; legacy marketing. The use of paid digital media, social media, benchmarking and digital attribution will be key areas of focus for this post.
Key Expected Results
The incumbent will have a significant impact on digitizing UNICEF private sector income from high priority markets. By developing and optimizing digital programs and maximizing the amount of income that comes from web and mobile channels, the incumbent will directly contribute to the achievement of National Committee and country offices' financial objectives. The overall success of private sector income generation is built upon the success of fundraising in individual markets, therefore this post directly contributes to the achievement of the overall private sector income goals for UNICEF. This will be most readily achieved by working effectively across multiple markets, using the experience gained across and beyond the network to enhance impact in bilateral working relationships with individual markets and providing strategic guidance.
Key Accountabilities and Duties & Tasks
Direct market support
In close collaboration with Market Development and Regional Support Centres, provide strategic guidance and technical support to UNICEF National Committees and country offices on digital strategies and optimize digital programs. This includes the development of a set of digital activities in order to drive the growth of digital income in priority UNICEF fundraising markets.
Identify suitable programs for further investment from PFP.
Advise on global investment allocation and support the development of investment applications, as well as the subsequent implementation and monitoring of these programs.
Coordinate multi-market tests. Support countries to develop their business cases and investment applications. Monitor results and reporting.
Strategically facilitate the sharing of best practice between digital fundraising and engagement practitioners in UNICEF, via workshops, social media, and fundraising intranet and on an ad-hoc basis. Create & share global resources with a specific focus on paid digital media, including display advertising.
Drive best in class fundraising
Lead UNICEF's work on digital attribution, dash boarding and benchmarking to ensure that the utilization of investment and reporting of results in digital fundraising is accurate and strategic.
Closely monitor digital performance across markets to identify UNICEF's greatest opportunities for digital income growth to help guide the use of digital support to UNICEF offices.
Maintain high levels of expertise
Track the global developments in digital fundraising and engagement across the NGO sector, both inside and outside UNICEF, especially maintaining relationships with key contacts in the digital and fundraising industry.
Ensure continuous local testing, collate learnings and apply to UNICEF programs to maximise results. Network with industry experts and keep track of competitor activities.
Develop relationships with external experts and engage as relevant if workload becomes excessive or market specific strategic opportunities arise.
Support for emergency fundraising
In addition to these duties, the incumbent will also provide support to markets in the event of a significant media-driven emergency.
Furthermore, the incumbent will remain sensitive to risk in the programs that he/she is supporting, and escalate as necessary.
Qualifications of Successful Candidate
Advanced university degree in Social Sciences, Humanities, Business Administration or related field. A first level university degree in combination with two (2) years additional qualifying experience may be accepted in lieu of the advanced university degree.
Minimum 8 years of digital marketing and fundraising experience, 4 of which at a senior level. Must have had agency experience managing paid digital media campaigns including the use of paid display, retargeting, search engine, mobile and email marketing.
Must have led a digital program at either a commercial agency or have been the Director of Digital within a commercial or non-profit organization.
Experience in attribution of marketing channels is an asset.
Fluency in English is required. Working knowledge of another UN language (Arabic, Chinese, French, Russian, Spanish) would be an advantage.
UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organisation.
Opening Date 31 Mar 2016 W. Europe Standard Time Closing Date 28 Apr 2016 W. Europe Standard Time