Media Relations Junior Expert , Nile Basin Initiative (NBI)

Posted On:
Closing On:
Thursday, 21 April 2016
Tuesday, 10 May 2016
Category:Professional Services
Nile Basin Initiative Secretariat
P.O. Box 192 Kampala Uganda
Education:4 Year Degree
Duration:Three years, renewable annually depending on performance. Initial 6 month probation period
Job Description:
1.0 Background
During the next three years, the NBI Secretariat is putting more emphasis on reaching millions of Nile Basin citizens with key messages making the case for enhanced Nile cooperation as well as raising awareness and visibility of NBI.
To achieve this, the Secretariat is seeking technical assistance from an experienced Media Relations Junior Expert with the major responsibility of using media and social media, to increase awareness of the Nile Cooperation, Nile Basin and as well as engagement with NBI.  He/she will be a core member of the Secretariat’s communication team. Working under the supervision of the Regional Communications Specialist, he/she will be responsible for the following:
2.0  Media Relations
  • Engageand build effective relations with the media, with the over-arching message to media professionals to help create a new norm that brings Nile Cooperation to the fore of communication agenda setting.
  • Media advocacy strategies, including liaising with media to communicate key messages to defined target audiences
    • Liaise with staff of Water Resources Management Department at the Secretariat for media relevant content/opportunities.
    • Support NBI National Desk Officers and Communication Officers of Ministries in charge of Water Affairs in engaging national media on issues related to Nile cooperation and NBI
  • Coordinate responses to and manage requests from media experts and speakers on a wide variety of subjects/issues on NBI and the Nile Basin.
  • Identify relevant Media/Communications opportunities to promote the work of NBI
  • Organize press conferences, press briefings and media coverage.
  • Organise media training workshops and journalists’ visits to investment project sites and Nile Basin environmental assets.
    • Enhance regular media monitoring and content analysis – daily tracking of media coverage (such as use of press releases, coverage of Nile issues in the media, compilation of frequent factual errors, etc)
    • Identify and develop a list of key media outlets in each NBI Member State, in terms of listenership, viewership, readership, circulation and credibility.
    • Develop an inventory of media (editors and key senior reporters), opinion writers and communications/public relations professionals that can be utilized by NBI, pursue proactive outreach to maintain relationships and facilitate contact with them when necessary.
    • Organise media engagement activities at national level including: Press briefings; Press conferences; ‘Meet the Press’ panel discussions; Editors breakfast; Talk shows; Courtesy calls to media houses.
3.0 Social Media
  • Develop a social media strategy to increase readership and viewership of audiences across NBI’s social media platforms including Twitter, Facebook, YouTube , Flicker and action plan to guide its implementation.
  • Develop content for and provide regular updates for the different social media accounts
  • In consultation with Communication Specialist and other staff, respond to comments and inquiries for additional information on the social media platforms
  • Facilitate the internet based discussion board
  • Connect and initiate strategic alliances with regional and national NBI stakeholders
  • Update NBI guidelines for use of social media when need arises
  • Provide support to NBI staff in the use of social media
  • Monitor on-line traffic to assess and analyse NBI social media platforms and document good practices (on a quarterly basis)
  • Explore new uses of communications technologies and software including new social media tools that might of interest to NBI and recommend those media tools for use by NBI; when approved, expand the communication media with these new additions
  • As required, provide on-site communication coverage to NBI events with near real-time posting of news, press releases, blogs, social media entries, etc.
  • Support Organisation and implementation of social media campaigns to raise traffic and awareness (e.g. competitions on issues/topics relevant to NBI’s work
  • Improve work flow and process related to social media, website management and posting
  • Maintain photo and video repository for efficient reference
  • Assist in monitoring and analysing website traffic and social media engagement by using analytics tools.
4.0   Website
  • Generate and source content for the NBI website
  • Update content for the NBI website
  • Edit copy received from content contributors
  • Liaise with specialists within NBI in creating new content
  • Provide support in the production and dissemination of targeted information, communication and visibility products.
5.0    Communication products

  • Provide support in the production and dissemination of targeted information, communication and visibility products.

Preferred Skills:
•    Bachelors Degree or higher in Mass Communications, Journalism or any related field
•    Specialized training in building effective media relations and the use of social media will be an added advantage.
•    At least five years  established  track  record  in  media relations; using social media as a tool for development communication and/or mass mobilization; developing content for the website
•    Ability to distil clear messages from technical documents and excellent analytical skills
•    Professional experience in development communication; including writing for specific audiences and selection of the most effective communications mediums
•    Excellent  verbal and written communication skills
•    Interviewing skills, experience in video recording and editing
•    Demonstrated experience working  with  a  variety  of  stakeholders,  including  senior  government  officials, donors, journalists, editors, policy-makers, consultants and academics
•    Proven ability to sell stories to journalists
•    Ability to regularly monitor the various media outlets
•    Ability to work in a multi-task and multi-deadline environment
•    Ability to maintain concentration as work is subject to frequent interruptions
•    Fluency in English, knowledge of French is an asset
6.0    Key Relationships:
•    Regional Communication Specialist at Nile-SEC
•    Regional Stakeholder Participation Specialist at Nile-SEC
•    Program Officer at Nile-SEC
•    National Desk Officers in the Ministries in charge of Water Affairs in the NBI Member State
•    Communication Officers of the in Ministries in charge of Water Affairs in the Member State

7.0    How to apply
This is a national position and is only open to nationals of Uganda
Please submit your Curriculum Vitae and application letter with links to organisational online platforms/website managed to the contact below, latest May 10th, 2016
The Executive Director
Nile Basin Initiative Secretariat
P.O. Box 192 Entebbe, Uganda
Plot 12 Mpigi Road
Email: mediarelations@nilebasin.org
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