Main Purpose
To ensure outstanding implementation of Brand point of purchase vision at the point of purchase
Key Responsibilities
Key Skills and Qualifications
To ensure outstanding implementation of Brand point of purchase vision at the point of purchase
Key Responsibilities
- Plans activities to achieve set secondary sales & primary sales targets
- Set up the field management infrastructure - outlet selection by channels, channel management plans
- Put in place the field management organisation – recruitment, training and capability building and key metrics for measurement
- Understand the Brand point of purchase vision by channels and develop channel/outlet based implementation plans.
- Understand the Channel Plans and develop implementation plans.
- Implement point of purchase vision and channel plans - develop key metrics to monitor implementation and final desired output
- Evaluating Key Distributors performance against action plan
- Conduct performance review against action plans. Network and take actions where inputs are required from the DSR's with regards to width and depth of availability, assortment and shelving
- Understand competitive context and activity and give market feed-back to the Customer Marketing team.
- Obtains an agreement for all the categories for the annual, quarterly and monthly targets in the Joint Business Plan
- Provides reports and surveillance on competition
Key Skills and Qualifications
- Bachelor degree in Business Management or Economics
- At least 3 years Sales experience
- A good sales background of consumer goods is preferred
- Customer management and selling essentials
- Point of purchase execution and monitoring skills
- Development of sales infrastructures and Organisation
- Development of Customer/ Channel Investment Strategy
- Developing Customer Relationships
- Team management and Strong organization capacity
Territory Manager (Mwanza) at Unilever - Tanzania
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