Brand Manager- Beer

Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of close to 30%.  SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is partly owned by one of the world’s biggest alcoholic beverage companies, DIAGEO. The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and Moshi. The company boasts famous locally brewed brands, such as Serengeti Premium Lager, Tusker Lager, Tusker Light, Kibo Gold, Pilsner Lager, Senator just to name a few. The spirits folder is filled with world-class brands from abroad – including Smirnoff, Johnnie Walker, Baileys, J&B and Gordon’s.



Key Purpose of the role
 

• To accelerate growth development strategies on allocated brands.
• To develop and increase brand health, volumes and share and profitability of these specific brands.
   
• To lead  the key projects and to drive activities to achieve this growth
   

Key Outputs 


 

• Achievement of agreed Brand Health targets
   
• Achievement of Brand Volume and Profit targets 
   
• Lead development and delivery of World class GAME Plans for brands.
• Best practice for the brands shared and adopted in market  
   
• Support development of communication material with new development where necessary. Significant contact with advertising agencies
   
• Leading Effective M&E to select and learn from activities proposed. Evaluation plans agreed with key stakeholders.
   
• Excellence in Project Management: Time, cost and quality.
• Great Be the Best Development Plan with regular reviews
   
• High quality GAME plans, and activity plans (ATL/BTL/Media)  
   
• Projects delivered to time, cost and quality
   
• Timely measurement & evaluation of projects delivered.

Qualifications and Experience Required: 
 

• University Graduate in Marketing or Business Administration.
   
• 5 years consumer and/ or customer marketing experience including:
   
• ATL development.
   
• Media planning.
   
• Development of BTL marketing programmes.
   
• Agency Management.
   
• Cross-functional project management (strong sales/commercial liaison and teamwork).
   
• Experience of working with people from other cultures

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