Senior Marketing Technical Advisor
Marketing Department
Based in East Africa (preferably Tanzania, Ethiopia or Nigeria)
Up to 40% international travel
Reports to the Senior Social and Behavior Change Advisor
Who we are
We are Population Services International (PSI), the world's leading non-profit social marketing organization. We work to make it easier for people in the developing world to lead healthier lives and plan the families they desire by marketing affordable products and services that range from mosquito nets to contraceptives to HIV testing.
There are over 9,000 “PSIers” around the world. We are a diverse group of entrepreneurs and professionals with an unusually wide range of backgrounds - from the medical industry to the music business - all with unique skills we bring to the job.
Be part of something powerful and different.
Join us!
PSI seeks an energetic and creative candidate to lead field activities for a $30-million four-year investment called Adolescents 360. With the generous support from the Bill & Melinda Gates Foundation and the Children's Investment Fund Foundation (CIFF), PSI is implementing Adolescents 360 with a consortium of partners including the Society for Family Health/Nigeria (SFH/Nigeria), Triggerise, the Center on the Developing Adolescent from the University of California, Berkeley, IDEO.org, and Ogilvy & Mather Africa.
The project is working with adolescents, young people, parents, community members, providers, and policy makers in Ethiopia, Nigeria, and Tanzania to design scalable, cost-effective models aimed at increasing voluntary, modern contraceptive use among adolescent girls aged 15-19. Adolescents 360 will not only generate hundreds of thousands of new users of voluntary modern contraceptives, but will also catalyze a new way of designing high-performing adolescent sexual and reproductive health programs at scale, using a developmentally and anthropologically informed user-centered design process.
We are looking for a Senior Marketing Technical Advisor to help us employ a multi-disciplinary approach that engages youth in designing solutions to increase demand for and access to modern family planning methods. The Senior Marketing Technical Advisor will focus on the development and piloting of interventions designed with young people within the three project countries. The Advisor will have proven ability in marketing discipline and be adept at translating Adolescents 360 approaches and outcomes to a range of internal and external stakeholders. This position will require close coordination and collaboration within the three project countries, donors, partners and with PSI's regional and global marketing teams. The Advisor needs to be a strategic thinker who shows a quick ability to learn, adapt, and apply evolving models and is open to stepping into a position as a marketing thought leader at PSI.
Sound like you? Read on.
Your contribution
  • Ensure the application of PSI and global best practices in marketing and social and behavior change (SBC)
  • Oversee application of monitoring tools to assure needed marketing information is generated for project inputs
  • Manage and coordinate design work conducted by Ideo.org, the project's HCD partner, and other marketing partners;
  • Support country teams and relevant partners to design strategies for meaningfully engaging youth in the development of solutions and practically integrate the multidisciplinary lenses in design activities;
  • Work with project countries and the project team to analyze formative research, country-specific human-centered design workshop outputs and routine monitoring data to inform pilot interventions;
  • Support Adolescents 360 country teams in 'failing fast', application of decision making tools, and document of learnings and iterating interventions to ensure continuous improvement;
  • Conceptualize and lead various quality assurance efforts in support of country-team prototype development;
  • Support Adolescents 360 country teams in the development and timely implementation of marketing plans;
  • Support Adolescents 360 country teams in developing viability strategies/business cases for promising pilot initiatives;
  • Support cross-pollination of lessons learned and insights across project countries;
  • Coordinate closely with external evaluation partners;
  • Link Adolescents 360 country teams to external TA to support design activities as needed;
  • Disseminate best practices and learnings from Adolescents 360 throughout PSI using various capacity building and communication channels (trainings, webinars, toolkits, etc.)
What are we looking for?
The basics
  • You have at least 8 years of experience in managing and implementing marketing, SBC or related projects.
  • You have a Master's degree (e.g. MBA, MPH, MPA) or higher in a relevant subject area.
  • You have proven experience designing and implementing marketing plans, including SBC interventions.
  • You have used multi-disciplinary approaches to design and implement programs or brought inter-disciplinary teams together to take on a challenge.
  • You know the difference between a user observation and an insight and can use those insights to design innovative programs.
  • You have experience engaging beneficiaries, especially youth, in intervention design and development.
  • You have experience and are passionate in building local marketing and communication capacity.
  • You are willing to work unconventional hours to accommodate time-zone differences.
  • You are patient and creative in dealing with communications challenges.
  • You have lived and worked in a developing country.
  • References will be required.
What would get us excited?
Human centered design experience. You have applied human centered design (HCD) approaches in your work, or better yet, have integrated HCD into an existing approach or process.
Marketing experience. You believe in the power of markets, and have the ability to analyze them and assess
Collaborative leader. You provide space for teams to work independently and try new things yet are able to inspire a shared vision for the project. You cultivate vibrant exchanges where diverse perspectives enrich outcomes.
A Connector. You have experience working with diverse stakeholders on a project, from Ministries of Health, to partners, to global health donors. You acknowledge and understand the viewpoints of each group yet are able to make tough calls and communicate constructive feedback, no matter the group.
A Strategist and an Innovator. You are creative, innovative and a strategic thinker. You are open to new thinking and processes and are eager to find ways to make them work. You are intrigued by the challenge of bringing together intuitive and empirical paradigms in practical ways.
Familiarity with public health, youth programming, and contraceptives. You are conversant with international dialog, guidelines and standards around contraceptive eligibility, service delivery, and adolescent sexual and reproductive health issues. You know the acronyms and can hold your own in a room with reproductive health specialists, diplomatically defending unconventional approaches to longstanding problems.
Experience and demonstrated success working on virtual teams.
  • Exempt
  • Level 6
PSI is an Equal Opportunity Employer and encourages applications from qualified individuals regardless of actual or perceived race, religion, color, sex, age, national origin, disability, sexual orientation, marital status, personal appearance, matriculation, political affiliation, family status or responsibilities, gender identity or expression, pregnancy, childbirth, related medical conditions or breastfeeding, genetic information, amnesty, veteran, special disabled veteran or uniform service member status or employment status.
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