Terms of Reference for the Social Media Intern
Save the Children in Tanzania is seeking a professional Social Media Intern who will strengthen the communications and media work of Tanzania Country Programme by engaging the broader public, including children and other key stakeholders, on advocacy issues and raising SCI profile on the Data Exclusion and vulnerability of adolescent girls, primarily through social media communication tools. The intern will be responsible for updating the country office Media and Communication strategy in relation to social media, delivering results for the social media and communication work of current projects and supporting advocacy and programmes more broadly in ensuring effective social media linkages. S/he will design clear and concise communications in order to promote the work of Save the Children in Tanzania, its advocacy position, messages and programmes, with a particular emphasis on the work on the most excluded childrenS/he must have social media skills in terms of what type of content works best on what platform, optimising content accordingly, as well as understanding the different nuances of each platform.
The Intern will implement all of the activities in close coordination with Director of Programme Development and Quality, Director of Programme Operations and Senior Advocacy and Campaign Manager. S/he will report to the Senior Advocacy and Campaign Manager on a daily basis.
Duration of internship
The Intern will be initially engaged from 1 May – 31 October 2016 during which time the country office will be carrying out research, communications, media and advocacy as well as popular mobilisation activities primarily in relation to the Ending Child Marriage Campaign and the Breakthrough Strategic Investment Project on Exclusion Mapping which is strongly linked to the campaign. In addition, the Intern will support specific advocacy, media and communications activities aligned to current grants of Tanzania Country Office.
Tasks and responsibilities of the Social Media Intern
Social Media Intern Media will be expected to demonstrate strong professional expertise in social media, and internal and external communications, ensuring that quality and timely media and external facing communications materials are produced for media organisations, donors, government stakeholders and other partners to ensure visibility of Save the Children's brand in Tanzania. This position is required to improve the delivery of the media and communication functions of our programmes, as well as to better position Save the Children's brand and acceptance in-country and towards key stakeholders, primarily in relation to the work on data analysis regarding the most excluded groups of children.
The key deliverable of consultancy will be related to Breakthrough Strategic Investment Project and its deliverables and the Ending Child Marriage campaign:
- Support on digital news generation and media-orientated social media activity, generating debate and commentary around Save the Children’s issues in relation to the Ending Child Marriage Campaign and the Breakthrough Strategic Fund project on Exclusion Mapping
- Set-up and maintain Save the Children news / policy Twitter feeds, including a media feed for press releases etc. to be read by journalists primarily on the issue of most excluded children and ending child marriage
- Mapping and targeting social media users / influential bloggers / online commentators /journalists specialising in our policy areas (e.g. Maternal Newborn and Child Health, Child Protection, Child Rights Governance and Investment in Children etc.)
- Adapt news lines and work with programme and technical staff to produce media-worthy materials that are suitable for digital and social media (case studies, blogs, footage, photography etc.), primarily in relation to the Ending Child Marriage Campaign and the issue of most excluded children
- Monitor digital conversations / trends and spot news opportunities / ways Save the Children can influence the discussions.
- Keep archive of all photos, videos, posters and written material produced in order to use for digital media.
- Support in managing online media outreach and viral campaigns to promote key messages that increase awareness and/or drive traffic to Save the Children.
- Keep abreast of current technology trends and innovations in digital sector, social media organisations etc. and keep the team up to date with new opportunities.
- Build news partnerships with social media, organisations and digital journalists to keep our work and issues in the news, and communicate with them on regular basis.
- Develop a sound grasp of designated issues, influence related work plans so that opportunities for digital media coverage are created.
Media and Communications Strategy
- Ensure the development and implementation of an effective strategy for online presence of the Country Office and support programme and technical staff to develop high quality communication tools on specific issues / programmes, in particular those related to the issue of data on exclusion and the most vulnerable children.
- Input into Save the Children’s overall media strategy to achieve a high level and quality of social media coverage.
- Support Save the Children’s corporate objectives including the need to build brand, profile, funds and influence.
- Assist the country office in updating the website, Facebook and Twitter account to include current and relevant content on regular basis.
- Work with the Monitoring and Evaluation Manager and IT Assistant to develop and manage a programme-wide social media and communications related M&E system, to capture the impact and coverage of social media campaigns.
- Provide social media and communications support and direction to the programme staff and senior managers across departments.
- Build and promote partnerships across the organisation and beyond, to enhance SC’s profile in Tanzania and within SCI.
- Contribute to Save the Children’s strategic objectives in Tanzania and ensure compliance with Save the Children policies and procedures, including strengthening our collective approach to children’s rights in communications.
Expected principles to adhere to:
- Ensure the social media coverage on violations of children’s rights follows ethical principles.
- Strengthen SCiT branding, especially in relation to the Ending Child Marriage campaign in a consistent way, aligned to the one of SCI as a global organisation.
- Keep abreast of the current development issues and communications trends.
- Work cooperatively and supportively with the SCiT and other SC teams.
- Ensure that all activities undertaken on behalf of SCiT, externally or internally, are executed in accordance with the overall aims of the organisation and in line with SC policies and procedures, including Child Safeguarding policy.
The Social Media Intern will provide a monthly report for Senior Advocacy and Campaign Manager and SMT members on achievements in the area of social media. Upon finalisation of the internship the Social Media Intern is to produce a report covering the process and indicating lessons learned (to be submitted by the 31st of October 2016). This position is covering a period of 6 months, with a possibility of extension.
Schedule of activities will be in line with agreed action plan developed for approval by Senior Advocacy and Campaign Manager, in order to accomplish the key outputs. The internship will be completed on 31 October 2016 with the submission of the final report.