TERMS OF REFERENCE
Strategic Communications Expert
AFAP is an independent nonprofit organization whose purpose is to work with partners to establish sustainable and competitive private sector led fertilizer markets that provide smallholder farmers with quality fertilizers at the right place and time and at an affordable price. AFAP’s solution is to develop commercially focused partnerships with private sector partners all along the fertilizer value chain who are or will be investing and operating in these markets for years to come. The mechanism applied by AFAP is Partnership Contracts under which eligible international, regional or local agribusinesses receive financial and technical assistance in the form of guarantees, matching grants, business and technical training, and market intelligence and, in exchange, agree to perform significant market development activities with local farmers and/or agribusinesses.
AFAP in collaboration with the Alliance for Commodity Trade on East and Southern Africa (ACTESA) has established the East and Southern Africa Fertilizer Trade Platform (ESAF) to facilitate and coordinate enhanced private sector investment and participation in the procurement and distribution of fertilizer in the region. ACTESA was established in September 2008 by the Heads of State of the COMESA (Common Market for East and Southern Africa) as a specialized agency with the mandate to facilitate and coordinate commodity trade in East and Southern Africa, which includes fertilizers. The Forum is being established as a project within the COMESA/ACTESA Fertilizer Program which has as its main goal to take fertilizer procurement and distribution in the region to scale through the creation, growth and strengthening of at least 500 fertilizer and agribusiness companies in the region.
AFAP seeks technical assistance to help us structure and bring our knowledge and experiences in the policy space, to the donor community, development partners, as well as to strategic governments and private sector entities. To this end we are seeking the services of a professional communications expert who can work with our team on how to craft and market the AFAP story through policy messages, success stories, best practices and lessons learned to these target groups using a variety of appropriate types of media and communication channels (policy briefs, studies, publications, brochures, bulk email messages,
etc.). The focus of the assistance is more on the preparation, management and strategic dissemination of the material, not so much the technical content.
The Strategic Communications Expert will report to the AFAP Regional Director for East and Southern Africa and work closely with the ESAF Project Coordinator and AFAP Communications Manager.
The Expert will perform the following activities in support of AFAP programming:
• Develop a practical communications strategy (including online and offline techniques) which allows AFAP to develop audience-specific messages for targeted donors, governments, industry players and development partners.
• Establish strategies of profiling ESAF in the region and respective AFAP country programs
• Identify targeted and audience-specific messages that ESAF can use for fundraising and collaboration vis-à-vis donors and the private sector.
• Proactively seek opportunities at donor events, high level national and regional bloc meetings to showcase and support AFAP’s goals and objectives.
• Proofread and fine-tune the text, design and layout and of policy materials (briefs, studies, workshop reports, etc.) to make the information useful and interesting to governments, industry players, donor community and development partners.
• Provide assistance to the Communications Unit in the preparation and dissemination of informational material about AFAP and partner events that will specifically target the donor community and development partners.
• Develop a database with relevant contacts in the donor and development community
PROFILE
Qualifications and Skills
• Post-graduate degree in Communications or a related field, and a diploma in technical writing would be a plus.
• Knowledge of and familiarity with the main donor organizations and development partners and their policy interests
• At least 5 years of experience working media and communications in the international development arena
• Strong proof-reading, writing and editing skills
• Ability to translate monitoring and evaluation findings into communicable messages
• Experience in organizing presentations to government, industry partners, the donor community and development partners for informational and fundraising purposes.
EXPECTED TIME FRAME
• The duration of the assignment will be from 1st April 2015 – 31st December 2015
• This will be a part time position, requiring 20 hours of work per week for the timeframe discussed above
If you believe you qualify for this job, kindly submit your CV and current/expected salary to hrafricalead@dai.com
Only qualified candidates will be contacted. Deadline to submit your CV is March 3, 2015.
Strategic Communications Expert
AFAP is an independent nonprofit organization whose purpose is to work with partners to establish sustainable and competitive private sector led fertilizer markets that provide smallholder farmers with quality fertilizers at the right place and time and at an affordable price. AFAP’s solution is to develop commercially focused partnerships with private sector partners all along the fertilizer value chain who are or will be investing and operating in these markets for years to come. The mechanism applied by AFAP is Partnership Contracts under which eligible international, regional or local agribusinesses receive financial and technical assistance in the form of guarantees, matching grants, business and technical training, and market intelligence and, in exchange, agree to perform significant market development activities with local farmers and/or agribusinesses.
AFAP in collaboration with the Alliance for Commodity Trade on East and Southern Africa (ACTESA) has established the East and Southern Africa Fertilizer Trade Platform (ESAF) to facilitate and coordinate enhanced private sector investment and participation in the procurement and distribution of fertilizer in the region. ACTESA was established in September 2008 by the Heads of State of the COMESA (Common Market for East and Southern Africa) as a specialized agency with the mandate to facilitate and coordinate commodity trade in East and Southern Africa, which includes fertilizers. The Forum is being established as a project within the COMESA/ACTESA Fertilizer Program which has as its main goal to take fertilizer procurement and distribution in the region to scale through the creation, growth and strengthening of at least 500 fertilizer and agribusiness companies in the region.
AFAP seeks technical assistance to help us structure and bring our knowledge and experiences in the policy space, to the donor community, development partners, as well as to strategic governments and private sector entities. To this end we are seeking the services of a professional communications expert who can work with our team on how to craft and market the AFAP story through policy messages, success stories, best practices and lessons learned to these target groups using a variety of appropriate types of media and communication channels (policy briefs, studies, publications, brochures, bulk email messages,
etc.). The focus of the assistance is more on the preparation, management and strategic dissemination of the material, not so much the technical content.
The Strategic Communications Expert will report to the AFAP Regional Director for East and Southern Africa and work closely with the ESAF Project Coordinator and AFAP Communications Manager.
The Expert will perform the following activities in support of AFAP programming:
• Develop a practical communications strategy (including online and offline techniques) which allows AFAP to develop audience-specific messages for targeted donors, governments, industry players and development partners.
• Establish strategies of profiling ESAF in the region and respective AFAP country programs
• Identify targeted and audience-specific messages that ESAF can use for fundraising and collaboration vis-à-vis donors and the private sector.
• Proactively seek opportunities at donor events, high level national and regional bloc meetings to showcase and support AFAP’s goals and objectives.
• Proofread and fine-tune the text, design and layout and of policy materials (briefs, studies, workshop reports, etc.) to make the information useful and interesting to governments, industry players, donor community and development partners.
• Provide assistance to the Communications Unit in the preparation and dissemination of informational material about AFAP and partner events that will specifically target the donor community and development partners.
• Develop a database with relevant contacts in the donor and development community
PROFILE
Qualifications and Skills
• Post-graduate degree in Communications or a related field, and a diploma in technical writing would be a plus.
• Knowledge of and familiarity with the main donor organizations and development partners and their policy interests
• At least 5 years of experience working media and communications in the international development arena
• Strong proof-reading, writing and editing skills
• Ability to translate monitoring and evaluation findings into communicable messages
• Experience in organizing presentations to government, industry partners, the donor community and development partners for informational and fundraising purposes.
EXPECTED TIME FRAME
• The duration of the assignment will be from 1st April 2015 – 31st December 2015
• This will be a part time position, requiring 20 hours of work per week for the timeframe discussed above
If you believe you qualify for this job, kindly submit your CV and current/expected salary to hrafricalead@dai.com
Only qualified candidates will be contacted. Deadline to submit your CV is March 3, 2015.
Communications Expert - African Fertilizer and Agribusiness Partnership
![Communications Expert - African Fertilizer and Agribusiness Partnership]()
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