Our client Bralirwa is a brewer and soft beverage manufacturer with an expanding portfolio of alcoholic and non-alcoholic beverages in Rwanda. Bralirwa is looking to fill the vacancy above;
Job Objective:
Develop and implement for the assigned brands the long-term brand strategies and integrated Marketing plan in line with company, regional and global Marketing strategies. Realize the operating targets and marketing objectives by optimizing innovation, brand activation, pricing, sponsorships, brand communications and people development. Responsible for market share and profitability (Gross Profit Net) of assigned brands in line with portfolio strategy.
Duties and Responsibilities:
- 1. Strategy
- Leading the creation of consumer-driven brand strategies
-Consumer and market insights, roles of assigned brands in portfolio, contribute to BWP processes, brand architecture and global marketing rules and guidelines
-Competitive strategy review to define implications and learning
- Defining marketing strategies to grow the assigned brands
-Consumer price point index, packaging, product, brand positioning, brand communications, sponsorships, consumer promotions and resources requirement
- Sparring and supporting other functional managers in strategy development
- Long-term strategy and operation policies in sales and trade marketing
2. Planning
- Leading the yearly development process of the plans for the assigned brands
-Target setting, ATL/ BTL budget development, 360 degree communication plan, brand activities calendar, activation plans
- Championing the communication and alignment processes with key stakeholders to take strategies to action plan
- Agency briefing and management, internal approval from marketing manager, alignment with key stakeholders at the operating environment
3. Execution
- Secure excellent execution of the brand plans
- Directing and coaching the brand manager / trainee
- Delivering brand activation programs as planned
- Setting KPIs for brand managers and brand programs
- ATL / BTL spending for within budget
- Directing and managing agency partnerships to deliver brand strategies
- Briefing, supervising and evaluating agency partners to execute brand programs
- Challenging and supporting cross functions in execution
- Channel promotions and customer management programs
4. Monitoring / reporting
- Using measurement to drive brand performance
- Track, evaluate and use qualitative and quantitative research to define opportunities and issues for the portfolio and individual brands
- Regularly review with other functions on key performance indicators for learning and improvement opportunities
- Tracking, analyzing and using financial information to maximize return on brand investment
- Using P&L, ABC costing, GP net by brands and by SKUs to review and decide brand strategies
- Coaching and challenging team to evaluate ROI of key brand programs
- Getting insights from market, media and consumers trends
5. People
- Leading the brand team and managing people development
- People coaching, performance management, personal development, career development and professional coaching
Qualification and Skills:
- Must has Masters/ Bachelors degree in Business Administration, Marketing management or Economics
- 6 years minimum in brand management, sales and/or trade marketing.
- Should be financially and analytical literate
- Good computer proficiency
- Strong communicator in English
- Should have a driver’s license
How to Apply:
Please follow the instructions as stated below as failure to do so could lead to disqualification.
1. Send an Application letter and CV/Resume.
2. Merge these two documents into one document in either word or pdf format.
3. Do not attach or send any scanned documents, these are sometimes too large for our inbox.
4. Include the job title and/or reference number in the subject line of the email address and send your application by email to bralirwajob@nftconsult.com
5. Only successful candidates will be contacted. For all other inquiries please contact our offices directly
2. Brand Manager (1)
About this job
Our client Bralirwa is a brewer and soft beverage manufacturer with an expanding portfolio of alcoholic and non-alcoholic beverages in Rwanda. Bralirwa is looking to fill the above position;
Reporting to: Senior Brand Manager
Job Objective:
Develop and implement for the assigned brands the long-term brand strategies and integrated Marketing plan for the assigned brand(s) in line with company, regional and global Marketing strategies. Realize the operating targets and marketing objectives by optimizing innovation, brand activation, pricing, sponsorships, brand communications and people development. Responsible for market share and profitability (Gross Profit Net) of assigned brands in line with portfolio strategy.
Duties and Responsibilities:
1. Strategy
- Leading the creation of consumer-driven brand strategies
- Consumer and market insights, roles of assigned brands in portfolio, contribute to BWP processes, brand architecture and global marketing rules and guidelines
- Competitive strategy review to define implications and learning
- Defining marketing strategies to grow the assigned brands
- Consumer price point index, packaging, product, brand positioning, brand communications, sponsorships, consumer promotions and resources requirement
- Sparring and supporting other functional managers in strategy development
- Long-term strategy and operation policies in sales and trade marketing
2. Planning
- Leading the yearly development process of the plans for the assigned brands
- Target setting, ATL/ BTL budget development, 360 degree communication plan, brand activities calendar, activation plans
- Championing the communication and alignment processes with key stakeholders to take strategies to action plan
- Agency briefing and management, internal approval from marketing manager, alignment with key stakeholders at the operating environment
3. Execution
- Secure excellent execution of the brand plans
- Delivering brand activation programs as planned
- Setting KPIs for brand programs together with senior brand manager
- Keeping ATL / BTL spending for within budget
- Directing and managing agency partnerships to deliver brand strategies
- Briefing, supervising and evaluating agency partners to execute brand programs
- Challenging and supporting cross functions in execution
- Channel promotions and customer management programs
4. Monitoring / reporting
- Using measurement to drive brand performance
- Track, evaluate and use qualitative and quantitative research to define opportunities and issues for the portfolio and individual brands
- Regularly review with other functions on key performance indicators for learning and improvement opportunities
- Tracking, analyzing and using financial information to maximize return on brand investment
- Using P&L, ABC costing, GP net by brands and by SKUs to review and decide brand strategies
- Coaching and challenging team to evaluate ROI of key brand programs
- Getting insights from market, media and consumers trends
5. People
- Drive organizational development and personal development
- People coaching, performance management, personal development.
Qualification and Skills:
- Bachelors degree in Business Administration, Marketing management or Economics
- 3 years minimum in brand management and trade marketing.
- Should be financially and analytical literate
- Good computer proficiency
- Strong communicator in English
- Should have a driver’s license
How to Apply:
Please follow the instructions as stated below as failure to do so could lead to disqualification.
1. Send an Application letter and CV/Resume.
2. Merge these two documents into one document in either word or pdf format.
3. Do not attach or send any scanned documents, these are sometimes too large for our inbox.
4. Include the job title and/or reference number in the subject line of the email address and send your application by email to bralirwajob@nftconsult.com
5. Only successful candidates will be contacted. For all other inquiries please contact our offices directly
DEADLINE: 15/03/2013
BRALIRWA JOB OPPORTUNITIES MARCH 2013
![BRALIRWA JOB OPPORTUNITIES MARCH 2013]()
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