Director of Marketing - Kenya Tourist Board

Job Ref. MN 5339

Our client, Kenya Tourist Board (KTB) wishes to recruit a Director of Marketing.

Reporting to the Managing Director, the purpose of this position is to provide strategic direction and leadership in the management of Kenya Tourist Board’s marketing function and entrench Kenya as the preferred tourist destination both locally and internationally; with a view to optimize the contribution of the tourism sector to the national economy.

The appointment will be on a 3 year renewable contract based on performance.

Job Profile

• Provide leadership and direction to the development of KTB’s marketing strategies, mission and vision;
• Provide strategic direction in the development of the implementation framework for the marketing function;
• Develop, implement and review marketing policies, strategies and systems to ensure that KTB’s marketing human capital has optimal competencies and capabilities;
• Oversee the co-relation of KTB’s marketing investments with performance improvements, increased outputs and return on investments;
• Increase inter departmental I units collaboration and galvanize colleagues towards a common cohesive strategic direction;
• Ensure the promotion of a positive image of Kenya globally and facilitate the resolution of conflicts within the industry;
• Ensure full implementation of the Quality Management System within the Marketing department;
• Enhance stakeholder engagements, participation and collaborations for increased productivity;
• Prepare and manage the Marketing budget;
• Ensure timely and efficient implementation of Marketing strategy and Annual Work Plan (AWP) and ensure that departmental performance targets are set and achieved.
• Inculcate a culture of continuous learning and performance improvements and a focus on achievement of results by enhancing the teams’ capacities and capabilities.
• Spearhead innovative and creative marketing concepts and tools.
• Develop a framework for monitoring and evaluating performance of the tourism sector.

Person Profile

• Masters Degree in - Business Administration, Marketing, Strategic Management or related field
• Bachelors degree in - Marketing, Strategic Management or related field
• Post Graduate Diploma in Marketing; CIM, Tourism Management or in a relevant field.
• Membership to a professional marketing body.
• At least 10 years marketing experience in a large marketing organization, 6 years of which should be in a senior marketing position.
• Excellent interpersonal and communication skills;
• Team playing skills;
• Strong leadership and management skills; and
• Ability to work under pressure and meet deadlines.

Please disclose your current gross monthly salary. Failure to disclose current salary could disqualify your application.

Send your application by email so as to reach us by 12 Noon, 21st May, 2012 to recruit@manpowerservicesgroup.com.

Limit email to maximum 3 pages A4 size CV and no attachments.