Operations Marketing Manager - Mauritius/Reunion

Position Overview:

The closing date is Thursday, 2nd February 2012

Provide leadership and co-ordination across the Supply Chain to achieve the geographic location’s volume and share objectives through leading the development and the execution of the Bottler Business Plan (BBP)

KEY DUTIES AND RESPONSIBILITIES

Business Performance / Budgets

oAchieve volume objectives as per BP.
oSet up, track and manage Bottler TMI budgets. Ensure rapid processing of marketing claims.

Business Planning
oProvide input for and implement 3 year BP for assigned geography
oDevelop and execute annual BBP with Bottler
oDevelop and execute annual Customer Business Plans where appropriate

Consumer Preference / Customer Management / Pricing / Penetration

oEnsure successful implementation of Customer and Commercial Leadership (C&CL) initiatives to Win in Modern Trade and General Trade - RED, RTM, CWM, CCRM, & Category Management
oEnsure strong, consistent application of C&CL programs to upgrade system capability
oEnsure application of programs designed to enhance consumer brand equity in BP and BBP
oDevelop and execute operational elements of agreed brand / price / pack / channel plans
oMonitor Bottler and trade pricing. Implement price compliance programs where appropriate
oEnsure distribution capability efficiencies, outlet execution and expansion benchmarks and objectives are set and met through the execution of the BBP

People

oBuild value based and strategic “win-win” relationships with System partners at Bottler middle management and on occasion senior local management levels
oLead Bottler training and development modules and capability building initiatives targeted at sales force / sales supervisor levels
oCoach and develop reporting KO associates to maximize full and current potential

Corporate citizenship

oAssist fully in the execution of community programs designed to enhance KO reputation within the community
oSeek out joint opportunities with Key Customers to implement successful corporate responsibility programs


ORGANIZATION IMPACT/ INFLUENCE

Extensive High Level Strategic / Operational Interaction with:

• Within The Company
o Senior Operational Marketing Manager (guidance, supervision, coaching)
o Peer associates within Marketing, C&CL, Financial, Technical, PAC functions etc.(collaboration)
o Reporting associates within the Operations function (leadership, guidance, coaching)

• Outside The Company
o Bottler Middle Management at times Senior Local Management (Gain commitment to and execution of BBPs)
o Key Modern Trade and General Trade customers
o External organizations as appropriate and at the appropriate level


RELATED JOB REQUIREMENTS/ QUALIFICATIONS

Technical Skills

• KO system knowledge and clear understanding of the dynamics of the soft drink industry
• Strategic mindset. Ability to identify and act on opportunities
• Strong influencing skills to drive decision making at all levels
• Understanding of RGM and ability to covert same into winning strategies
• Knowledge in customer management with strong negotiating skills
• Appreciation of importance of market execution
• Project management skills
• Ability to manage budgets
• People management skills
• Communication skills
• Fluent in English and French

Competencies

Drives Innovative Business Improvements
► Encourages others to develop and implement unique, breakthrough ideas
► Identifies and provides clarity around initiatives that deliver differentiated value to the company
► Uses input from internal and external sources to promote leading edge solutions
► Educates others on the importance of anticipating customer needs and measuring outcomes
► Challenges team members to use rational, logical arguments to shift the positions of others
► Encourages teams to look to multiple sources to identify and reinforce leading practices
► Tests multiple scenarios against strategies to ensure maximum results

Balances Immediate and Long-Term Priorities
► Sets priorities that are focused on delivering clear, focused decisions and direction to the organization
► Translates complex strategic issues into clear action plans for the team
► Prepares the organization to focus on the delivery of short- and long-term results
► Leverages knowledge and subject-matter expertise to influence System-wide decisions
► Gathers and applies insights from across the System to create alignment around critical objectives
► Makes connections between the Manifesto for Growth and decision-making in his/her unit
► Takes a company-wide approach to making decisions that may increase long-term profitability

Delivers Results
► Defines performance objectives for self and team that ensure exceptional results
► Helps others to understand the linkage between team contributions and System-wide success
► Addresses risks and obstacles by working closely with the team to devise plans to overcome them
► Drives the team to build competitive advantage through the integration of our vision into current work
► Defines accountability such that everyone is responsible for contributing to successful outcomes
► Works with the team to ensure efforts are focused on value-added solutions that lead to quality results
► Helps others to embrace the idea of setting stretch goals to improve business results

Imports and Exports Good Ideas
► Builds strong internal networks for collaboration and knowledge transfer with other parts of the company
► Encourages others to identify and adopt leading-edge ideas that result in increased success
► Uses data from multiple constituents to devise plans for competing in the marketplace
► Encourages others to build internal and external relationships that result in leveraged solutions
► Coaches others on the importance of change as a mechanism for executing our business goals
► Helps others to identify industry data that will contribute to System-wide success
► Ensures the team understands the importance of building profitable, long-term relationships

Develops and Inspires Others
► Anticipates talent needs and helps to recruit, develop, retain and reward team members
► Uses talent assessment skills as a mechanism for anticipating and addressing team needs
► Provides on-going, timely feedback to others, and takes the opportunity to ask for it as well
► Communicates effectively and with impact to motivate others to realize their potential
► Establishes and maintains an environment in which everyone can participate, share and feel included
► Leverages individual differences to motivate others and create organizational impact
► Sets clear, business oriented objectives for self and others on the team

Lives the Values
► Demonstrates personal commitment and holds others accountable to our Values
► Encourages open, candid, trusting relationships and motivates others to embrace change
► Lends excitement and support to the work we’re doing on the Manifesto for Growth
► Ensures company interests are always placed ahead of team and personal agendas
► Demonstrates and encourages promoting and protecting our image internally and externally
► Actively helps employees through changes and transitions in our culture
► Inspires teams to embrace our culture and strive for personal excellence

Required Experience

• Minimum 5 years experience with a FMCG Company. Functional experience within an operational function would be an advantage. Bottler experience an added advantage.


EDUCATIONAL REQUIREMENTS
• First level Business degree qualification minimum

CULTURAL DIVERSITY

• Ability to balance interaction at multiple levels from Bottler Middle and Senior Management to retailers requires cultural sensitivity.
• Cultural diversity specifics will depend on assigned geography characteristics

ANALYSIS

• Priority setting within expanded framework of responsibilities
• Rapid execution of decisions through internal management process
• Need to maximize efficiencies, decision making and learning vertically within the KO and Bottler Partner System structures and horizontally across markets
• Alignment of System Partner and KO planning priorities and timing

JUDGEMENT AND DECISION MAKING

• The Operational Marketing Manager is responsible primarily for the development and execution of the BBP



At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

Relocation costs are not provided for this job. By applying for this job, candidates understand and acknowledge that the Company will not provide relocation assistance or support and that relocation will be entirely the responsibility of the candidate.
Operations Marketing Manager - Mauritius/Reunion