Commercialization Manager Job at Serengeti Breweries Ltd

ROLE PROFILE
Job Title:	Commercialization Manager
Level:	Level 4 (b)
Reports To:	Head of Regional Innovation
Context/Scope:	Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of 17%.  SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is in turn partly owned by one of the world’s biggest alcoholic beverage companies, Diageo. The company is an integrated demand/supply business with 3 operational breweries in Dar and Mwanza, and a third one in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 85% of SBL sales volumes. The other beer brands are Tusker, Tusker Malt and Pilsner.  SBL’s 2 fully operational breweries in Dar es Salaam and Mwanza have a combined capacity of 1 m Hls. The 3rdbrewery with a capacity of 0.5m Hls is in Moshi. The Innovation Department is seen as the key driver in providing aggressive top-line growth and increasing bottom-line results. The overall goal of innovation is to assist EABL’s growth into new markets, improve quality, extend EABL’s product range, improve production processes and make cost savings.  This role will work closely with the EABL Executive, Supply Chain team, Agencies, Marketing and Sales and team members. This role will also liaise with the Group Managing Director, Demand Managing Director, Marketing Director, Sales Director and other functional heads.
Dimensions
Financial:	To make Innovation transform EABL to become the single biggest growth contributor within F09 delivering 30% of NSV growth and F10 delivering 50% NSV growth.
Market Complexity:	Keeping abreast with the ever changing needs of a growing number of sophisticated consumer base. This requires proactive marketing to maximise company market share. Keeping abreast with evolving trade and being more sophisticated especially at retail level.   Ensuring constant change and improvements to EABL’s growing portfolio of products that operate in multiple drinks segments and channels.
Leadership Responsibilities:	This role works within the Innovation team contributing towards the departments’ goals and targets while striving to deliver results though influencing others without authority.
Purpose of Role:	To support EABL’s commercial agenda execution of the company's strategic innovation program for East Africa and the needs of the Mission 2011 as well as work across specific projects to manage the sales and commercial aspects of each launch.

 
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Lead strategic review of commercial requirements to execute EABL’s innovation ambitions.   Develop world class Innovation launch and sustain Commercial capability across EABL and Diageo Innovation in the heart of the Commercial organization by reframing Innovation’s role to the EABL way of selling, tracking and measurement akin to EABL Commercial Scorecard.   Develops the regional capability and sets up infrastructure for Live Testing and ensuring that the innovation projects are grounded in commerciality and build in trade insights

Qualifications and Experience Required:

Qualifications Degree in a business related field Post Graduate qualification an added advantage Experience Minimum of 5 years marketing experience in a FMCG environment, with at least 2 years people management experience. Marketing management experience is required

Commercialization Manager