Area Sales Manager Musoma

Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of close to 30%.  SBL is a subsidiary of East Africa Breweries Ltd (EABL) – which is partly owned by one of the world’s biggest alcoholic beverage companies, DIAGEO. The company is an integrated demand/supply business with 3 operational breweries in Dar Es Salaam, Mwanza, and Moshi. The company boasts famous locally brewed brands, such as Serengeti Premium Lager, Tusker Lager, Tusker Light, Kibo Gold, Pilsner Lager, Senator just to name a few. The spirits folder is filled with world-class brands from abroad – including Smirnoff, Johnnie Walker, Baileys, J&B and Gordon’s..

Leadership Responsibilities:

Successfully lead, motivate and train a team of Sales Executives.

Purpose of Role:

The Area Sales Manager is accountable for achieving brilliant execution with customers through leading an Area Field Sales teams.
• Ensuring that all sales objectives are strategically aligned; ensure sales executives (SE) focus on high value activities and tasks
• Support the updating of sales force standards & expectations, and ensure these are delivered by the sales teams
• Support sales leaders where relevant with the process of defining, managing and cascading targets throughout the sales force

Top Accountabilities:

• People capability development through coaching and accompaniment based on the Structured call
• Embedding the Diageo Standards Of Excellence as the way of working
• Drive volume Pull from the Distributor with a focus on the retail end.
• Drive a strong culture of Compliance, ensuring adherence to COBC and Health and Safety requirements in the work environment.
• Where necessary, supports Distributor partners / with KPIs maximizing our RTM value chain and working to drive volume “Push and Pull” with a focus on the retail end.  Ensure that weekly purchase plans and daily stock positions are communicated on time.
• Build the Structured Selling capabilities ensuring that Sales Reps execute the 8 steps of the call with every customer, use the 6 selling tools effectively and are proficient using the persuasive selling structure

  
Qualifications and Experience Required: 

• At least 5 years experience in a similar role working with customers at the outlet level
• Good understanding of how Field Sales operates within the Sales organisation
• People management and coaching experience are an added advantage
• Decision-making skills and input into the strategy of a Field Sales organisation
• Exposure to the wider Sales / Commercial and Marketing organisation
• A business related degree or equivalent

 APPLICATION DEADLINE IS 28th May 2014.

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