Search Engine Optimization (SEO) Lead

Closing date: 31st Oct, 2012

Description

As the SEO Lead, this person will be responsible for leading the development of the research strategies and practices, and managing the implementation of project documentations.

Duties and Responsibilities

1. Assist in developing and maintaining documentation on SEO best practices and working with (internal) Web content editors to continually improve the company’s external search result rankings
2. Formulate effective keyword strategies for clients based on keyword research and an in-depth knowledge of SEO best practices; this includes knowing how to identify the least inexpensive, yet most profitable, keywords for client sites – for a pay-per-click (PPC) campaign and/or to improve organic search results
3. Create (or oversee the creation of) original SEO content for client sites including Meta Title, Description and Keyword tags, advise on SEO-friendly URL and domain selection and  implement off-page SEO content strategies such as coding (i.e., H1, H2, H3)
4. Keep abreast of white hat and black hat tactics and assist in training the technical team in keyword research, SEO copywriting and SEO best practices
5. Manages landing page optimization and tracking URLs and Monitors search advertising for accuracy
6. Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates

Skills and interests

• On page & off page factors on Google and Yahoo with knowledge of Ad word and ad sense and proficient with meta tag, keyword analysis
• Should have exposure to develop Design Layout for the Dynamic & Static Websites and thorough understanding of e-commerce marketing techniques, overall SEO/SEM strategies and integrated communications
• Energetic, good team player, Highly organized with attention to detail
• Understanding of online marketing landscape and technical SEO
• Ability to evaluate and modify HTML, CSS and JavaScript for SEO purposes

Education and Experience

• Bachelors degree with equivalent experience and a minimum of 1-2 years experience in professional web design
• Expert with wide experience in SEO & SEO Tools.
• Expert at finding the right keywords, analyzing raw statistical data, building on and off page strategy
• Intimate of Google Analytics and Webmaster tool
• Excellent knowledge of SEO reporting and SEO tracking

Apply for this position using our online careers portal found on:

http://gbc.co.ke/new/careers_portal/view_positions.php?job_id=21&action=job_details