Context/Scope EABL is a fully integrated beverage business in Diageo Africa (total adult beverages and also includes glass and malting production). It is the 2nd largest business unit in Diageo Africa covering the Eastern Africa region with a growing exports business into the UK, USA & Australia. EABL is the largest listed Company on the NSE (with cross listing in Uganda & Tanzania). EABL directly operates 5 breweries, 2 distilleries, a glass factory and barley & malting facility in three countries. With a strong portfolio of global & local brands, EABL is the leading beverage business in the region with a profit contribution of Ksh.12Bn. This role is a senior position within the Kenya Marketing team and integral to the leadership of the Tusker and Partner Brands (Guinness & Adult Non-Alcoholic Drinks) in Kenya. The role is critical to the overall EABL (K) short, medium and long-term strategy as it leads the implementation of the brand strategy and full breadth of execution of activities in Tusker, Guinness and Alvaro brands. The role is expected to provide leadership and coaching to the Tusker & Partner Brands team with robust talent development interventions. Leadership responsibilities This role has the responsibility of providing leadership and direction to the Tusker & Partner Brands team, with the Brand Manager, Tusker and Brand Manager, Guinness & Windhoek as direct reports. This role will also have leadership responsibilities in the areas below :- · Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution. · Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies. · Be a brilliant line manager and leader for the brand managers in your team. · Champions brand agenda in Kenya to deliver GAME plan. · Close working relationship with the EABL Regional Brand Teams. · Evaluate key programmes to build learnings. Purpose of the role The purpose of this role is to manage and control the consistent profitable growth of the entire portfolio working with brand managers, while guiding the brands’ long-term strategy and ensuring yearly plans and objectives are developed, implemented and achieved. Key Accountabilities Leads execution of the strategic marketing plans, with commitment and participation from key stakeholders, so as to achieve volume, mix, market share and profit objectives. Leads the development of the brands Game Plans and ensures brand positioning is clear, consistent and distinctive. Champions the concept of brand equity in his/her brands. Leads the client/agency relationship and challenges the agency to ensure best possible output on the brand. Leads the agency to achieve innovative media plans which optimize the marketing budget and maximize impact. Leads the development of sound packaging changes, which optimize the brand’s message and image. Assesses packaging through a clear understanding of brand values, consumer motivations and the competitive context. Utilizes data to anticipate competitive and consumer trends, assesses strategic implications and optimizes business potential based on analysis. Qualifications: 1st Degree in a business related field. CIM Qualifications Experience · Minimum 7+ years experience with a minimum 4 years experience in consumer marketing. · Strong commercial exposure and understanding. · High level of Emotional energy · Enhanced Strategic penetration · Strong people performance – able to inspire and mobilise people (both direct reports and a broad range of others) to deliver great results · Strong project management skills – able to manage multiple projects and execute them all well. |
Marketing Manager – Tusker & Partner brands
No comments: