Insights Manager , Population Services International

We’re Population Services International (better known as “PSI”), a global health non-profit.  We aim to make it easier for people in the developing world to be healthy by marketing affordable health products and services (think mosquito nets, condoms, HIV testing and more) through private sector strategies.  We are a $560m enterprise based in Washington, DC, operating in the private and public sectors in more than 60 countries.  Most of our brands have dominant market shares that are the backbone for their health category. Check out www.psi.org for more information on our global programs.

The Insights Manager will support the newly established innovation function within PSI/Tanzania as well as PSI/Tanzania’s core businesses under the Sales & Marketing Team. The Insights Manager will be responsible for conducting market research and monitoring for PSI core products (condoms, family planning commodities, private health services), facilitating the research component of the Human-Centered Design (HCD) process for PSI/Tanzania’s innovation projects and supporting the data and insights needs of the e-referral program.

INSIGHTS MANAGER WILL:

• Continually synthesize and monitor consumer research and data from various internal and external sources for PSI/Tanzania’s core business sales (condoms, family planning commodities, franchised services, etc) to inform Sales & Marketing strategy.
• Liaise with the research department regarding market research and routine data monitoring needs and to access existing and scheduled research for further market analysis.
• Use sales and M&E data to identify outliers, trends and opportunities for Sales & Marketing teams. Generate insights on market dynamics and trends including universe of need (category potential), market size, segmentation, willingness to pay and existing Sales and M&E data. Identify and implement tools to track brand and product performance & health over time
  • Combine rigorous quantitative data analysis with strong qualitative research. The Insights Manager will be responsible for pulling insights and narratives out of research and for designing and leading qualitative user research.  She/He will develop and implement user research plans, research tools and guidelines to fill in missing information and to delve into the nuances that quantitative data cannot collect.
  • Participate in Human-Centered Design process for innovation projects, leading the research component and participating in other steps led by members of the team.
  • Foster the team environment necessary to uncover deep user insights and prototype feedback.
  • Document research and insights collected for both internal and external sharing.
  • Support e-referral program with data analysis needs, helping to identify unique segments of the family planning market to whom tailored messages and interventions can be targeted.

QUALIFICATIONS:

• Bachelors degree in Research, Marketing, Anthropology, Sociology, Journalism or relevant field
• 3-4 years work experience in data analysis, qualitative research, innovation or marketing
• Experience in synthesizing multiple sources of information into useful insights and/or narratives
• Strong ability to understand and interpret both quantitative and qualitative data
• Experience with Human-Centered Design, Design Thinking or other alternative design approaches preferable
• Must be an excellent communicator—able to both draw insights from users and communicate compelling narratives learned from research
• Fluent English required

Our team is fast-paced and we like to find time for fun. This position is based in Dar es Salaam, Tanzania and reports to the Technical Adviser of Innovations.

To Apply:  mmoore@psi.or.tz