Planning & Performance Marketing Manager

Actual Title: Planning & Performance Marketing Manager

Department: Marketing planning

Sub-department: Performance management

Reporting to the position: Planning & Performance Marketing Manager

Role Purpose

Market Intelligence & Research Manager is a senior position leading the Company’s market intelligence & research programs.

Will lead the capture, summarization and distribution of Market Intelligence obtained across several areas of the company to better inform product development, business development, and marketing activities.

The role includes developing processes, selecting and analyzing appropriate resources, and administering a systematic approach to data gathering, consolidation, and dissemination

Key Responsibilities

1. Responsibilities/Execution activities

1.1. Define marketing plans & Roadmap for all marketing activities

% of work time: 30

• Contribute to building and implementing the Business Intelligence Strategy, Goals and Initiatives for Inside Sales with a focus on potential market opportunity, market penetration and customer valuation models.
• ensure a consistent, holistic view of the market
• ensure adoption of consistent process/methodologies/source data (modeling, assumptions, use of external data sources)
• review findings and share best practices
• leverage best-in-class research and participate as appropriate on any company wide research projects/initiatives/task force.

1. Ensure the business especially the Network Deployment staff is provided with timely information.
2. Involved in the Analysis of useful information on Kenya demographic data and subscriber projections used in network planning/budgeting.

• Manage Market intelligence through internal research & externally acquired research from research agencies
• Developing Marketing Plans in line with strategy and directing activities of rollout with Network team; related to trends, market segments, or competitive scenarios

1.2. Budget and Planning; Business Analysis for Revenue Growth

% of work time: 30

• Manage growing needs for primary research to inform product development and marketing decisions.
• Coordinate (in partnership with the requesting team/department) primary research projects and align research methodologies with needs. Guide research design and structure.
• Specify vendor partners, bid projects, manage vendor relationships, liaise with vendors.
• Manage the acquisition of information, stimulus materials and input from internal constituents.
• Ensure research projects are conducted on schedule and on budget.
• Conduct needs analysis and develop solutions for collecting & aggregating proprietary market and competitive intelligence data through existing customer-facing channels and data sets, including sales calls, business development meetings, account manager discussions, customer care database, WG consulting team, etc.

1.3. Financial Management, Budget Monitoring, Forecasting and Reporting

% of work time: 20

• Manage Market Intelligence budget, Track related expenditures, Ensure we are spending on high-return reports and truly useful data.
• Monitor the deployment of all agreed Products and services.
• Ensure internal collaboration, team work development and implementation of key Management routines within the team
• Ensuring appropriate feedback is given to enhance business understanding and monitor performance
• Consistent monitoring and analysis of the development and improvement of strategically sound, actionable and targeted marketing business plans that contribute to building the untapped business opportunities
• Forecasts for demand with the relevant managers
• Adherence and/or implementation of processes and tools necessary to deliver stretch forecasted revenue targets.
• Alerts business to any issues both internal and external centered around competitor activities and their new or improved products/services
• Accurate and timely reporting on budget expenditure on a monthly basis follow-up with each section head Marketing

1.4. Strategic Planning

% of work time: 20

• Coordinate ongoing cross-department initiatives to catalog & syndicate this data effectively and efficiently.
• Centralizing, indexing, controlling access to and syndicating (as appropriate) secondary market data, such as: Reports purchased by Marketing, Sales, Product Development, Biz Dev, Publicly-available reports made available by governmental or sector institutions, White papers, Press clippings, blog posts, and other editorial content already being gathered, Publicly available competitive company and product information, Intelligence gathered by internal contributors and consultants,
  
• Read and summarize data from key reports; send executive summaries to internal stakeholders.

Education Background & Experience:

• BCom/BS degree in business / marketing or a finance discipline
• 5-7 years of hands on experience in Marketing planning Management and /or Market Intelligence & Research

Functional qualifications:

• Strong academic background in Economics, Statistics or related field. Masters degree preferred.
• Minimum of 10 years prior experience in business/marketing intelligence field analyzing voluminous data to identify specific actionable opportunities and highlight potential growth areas.
• Ability combine strong analytical skills with business knowledge.
• Ability to develop and evolve long-term strategies while driving tactical projects.
• Ability to build strong working relationships at all levels of the organization both within Inside Sales function as well as outside (Marketing, Sales, Finance, Technology groups etc.)
• Excellent written, verbal and presentation skills required to communicate analysis, findings and recommendations to customers
• Proficient with tools/applications for statistical analysis and database querying such as SAS, Business Objects, EssBase

Professional Skills: Skills & Attributes

The ideal candidate will have Strong financial analytical and Problem solving skills.

Strong individual and leadership/coaching skills in the following:

• business acumen, strategic planning, project management, creativity, analytics, oral/written communication, matrix management, teambuilding and teamwork.

He/She will also possess qualities and characteristic of a person interested in management potential.

He/She must have the ability to understand in depth Industry / solution and services requirements and think holistically and yet focus on specific areas as necessary (e.g. leadership, problem solving, initiative, results orientation....)

Strong analytical and Problem solving skills.

• Excellent Negotiation and Presentation skills
• Excellent interpersonal and communication skills (Both oral and written).
• Customer Oriented
• High personal standard. Confident, self-assured, personable and presentable.
• Strong interpersonal and people skills
• Innovative and creative
• Highly organized, conscientious and detail oriented.

Professional Knowledge & skills:

• Strong Business Acumen/Analytical Skills, complex pricing structures/frameworks
• Advanced PowerPoint skills
• Excellent communication / presentation skills (oral & written)
• Proficiency in Computer packages (e.g. MS Office…)

The timeline for application is 3rd June, 2011.

If you do not hear from Human Resources by 8th June, 2011, consider your application unsuccessful.

Applications are through the website – www.orange-tkl.co.ke