Promotion Cordinator Job at Serengeti breweries Ltd

ROLE PROFILE
Job Title:	Promotion Coordinator
Level:	L7
Reports To:	Commercial Planning and Activations Manager
Context/Scope:	Serengeti breweries Ltd (SBL) operates exclusively in Tanzania and is the 2ndlargest beer company with a market share of 28% and a leader in premium spirit category. It is integrated demand / supply business with 3 operational breweries in Dar es Salaam, Mwanza and Kilimanjaro (Moshi). SBL’s flagship brand is Premium Serengeti Lager, which accounts 50% of SBL sales volumes. The other brands are; Tusker Lager, Tusker Lite, Serengeti Platinum, Kibo Gold, Uhuru, Kick, Pilsner, Senator; while Johnnie Walker, Smirnoff, Tangarray, Baileys are some of the wide range of the Premium Spirits owned. Serengeti Breweries Limited (SBL) is part of the East Africa Breweries Limited (EABL) which is part of Diageo.
Dimensions
Purpose of Role:	The purpose of the role is  to assist Commercial Planning & Activation Manager (CPAM) to achieve the following: To execute, implementation and Assist CPAM to evaluate & analyse SBL”s national promotion programme & competitor’s activity strengths & weaknesses and propose corrective action Executing  BTL promotional plans and strategies for SBL under leadership of CPAM while aligning with Sales team Execute a matrix of national promotional events by month, by brand, by region Assist CPAM to Develop & Execute sales team presenter materials for each brand and promotion activity Conduct e market visits and issue contact report after each visit to CPAM Deploying  promotion materials, sales aids and presentation items, in the right place, at the right time, at the right cost Execute different  trade activations & grow SBL share in the market in close liaison both SBL brand & Sales team Execute the Visibility and Cold implications of the one plan.  Conduct cooler verification, cooler reallocation and ensure cooler utilization Assist CPAM to design the Visibility strategy based on the One plan Propose / identify the fridge / cooler / cold universe and identify the gaps and propose solutions. Propose innovative visibility materials to help win the visibility war at the point of purchase Ensure compliance with safety requirements at the work environment
Leadership	Alignment and agreement on the objectives of Cycle Planning Support and agreement on key responsibilities and parameters Support CPAM on communication of the  process across all functions of the businessAlignment and agreement on the objectives of Cycle Planning Support and/or Challenge the CPAM on key responsibilities and parameters to be advanced to the Sales Team
Accountabilities	Assist the CPAM to accomplish the cycle planning process , therefore equally responsible for  Assist the CPAM (When necessary) to develop sales force presenter materials for each brand and promotion activity Attend at least 25 promotional events per month, throughout the region, to evaluate promotion effectiveness Manage the daily relationship with BTL agency and ensure execution standards are adhered as per agreed KPI / Standards Ensure compliance with safety requirements at the work environment. Conducting weekly activations review with agencies, analyse performance and report. Any other relevant duty that maybe assigned by the line manager from time to time
Qualifications and Experience Required:	Qualifications · Diploma or Certificate in a relevant field Experience At least 3 years in brand management, trade marketing and marketing support. ·          Comprehensive understanding of Tanzania beer / FMCG market
Barriers to Success in Role (Optional):	Weak communication and influencing Dislike or discomfort with stakeholder engagement Low resilience and inability to operate successfully in a fast moving and often pressurized environment

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